Content Strategist

Content Strategist (Revenue) - 13 Month Contract

Tuesday, February 25, 2025

COMPANY OVERVIEW:
The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling.
We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce. We are proud partners with organizations like Indigenous Works, Pride at Work, and the Canadian Centre for Diversity and Inclusion. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.
No matter your position at The Globe, you'll be an integral part of an organization dedicated to making a positive difference in Canada. Join us.

POSITION OVERVIEW:

This position is primarily responsible for ideating and overseeing client campaigns within Globe Content Studio. The successful candidate will develop and execute content strategies based on audience interests and client business objectives, using journalistic and analytical skills to guide the creation, delivery, and promotion of useful, inspiring, and effective content. You will identify growth opportunities, making data-informed decisions to help land new business that resonates with existing and prospective clients.

This role is a 13-month contract position.

KEY RESPONSIBILITIES:

- Pitching: Work closely with advertising sales teams on RFPs and pro-active opportunities, pitching creative content ideas that suit client goals, and from an audience perspective are backed by performance data and market opportunities.
- Content production: Work with sales reps, program managers, editors, writers, videographers, designers, influencers, and other creators to deliver stories that are aligned with client business goals and appeal to The Globe and Mail's audience.
- Create or oversee: the development of content formats spanning text (print and digital), photo, video, graphics, and audio, optimized for mobile consumption.
- Manage a high volume: Effectively manage a very high volume of work that spans several content topic areas.
- Establish, track, and assure: adherence to budgets.
- Support the broader Studio efforts in trade marketing as needed.
- Digital-first innovation: Implement digital and mobile-first strategies and programs that integrate within a broader marketing mix and deliver on The Globe's promise to be innovative and deliver quality content with measurable results, including traffic and reach.
- Business strategy: Leverage data and insights in conjunction with the Media Strategy team to improve content strategies and identify new business growth opportunities.
- Reporting and insights: Conduct post-campaign reporting, analyzing performance metrics and providing data-driven insights and recommendations to improve future content programs.
- Social media amplification: Collect assets, build ads, execute, monitor, and optimize paid-social media campaigns across various platforms to amplify storytelling.
- Stay ahead of emerging digital marketing, tech and content trends in an ever-changing landscape.

QUALIFICATIONS:

Practical skills and experience:

- Bachelor degree or diploma in Journalism, Communications, Media Studies or related field.
- Minimum of five years of experience in digital media. Experience in print media is an asset.
- Strong skills in substantive editing: the ability to edit for structure, meaning, clarity, tone and libel. Comfortable in digital and print environments.
- Superior writing, copywriting and content creation skills.
- Understanding of SEO and SEM best practices and experience implementing information architecture to make content easier to discover.
- Understanding of the marketing funnel and customer journey and how content can strategically support and impact at every level.
- Project management skills to maintain editorial schedules and deadlines within seasonal and ongoing campaigns.
- Ability to quickly understand business needs and industry trends, and to translate complex ideas into an editorial direction.
- Experience with social media and relevant research tools. (Experience with paid social ads an asset.)

Characteristics:

- Solutions-oriented: A self-starter who takes ownership of multiple project-based tasks; a proactive, innovative and accountable problem solver.
- Agile: Suited for a fast-paced, results-based environment, requiring flexibility to adapt to evolving needs.
- Collaborative: A team player that brings an enthusiastic approach to client service, working seamlessly with people in different roles.
- Innovative: An ability to demonstrate creativity, a willingness to experiment, to thrive on change, and to view the occasional failure as a learning experience.
- Inclusive: Values diversity of thought and strives to represent different intersections of experience and identity at every step of the content production process, with DEIB principles informing the way you work.

SALARY: Commensurate with qualifications and experience

WHY CHOOSE THE GLOBE:
The Globe's mission is to deliver essential content – news, information, analysis, and insights – for aspiring individuals and strong communities. The Globe is committed to providing a respectful and inclusive workplace that upholds our values of integrity, collaboration, innovation, and accountability.

WE OFFER:

- Competitive compensation to ensure we hire, retain and reward team members.
- Hybrid work environment that promotes work-life balance.
- Generous vacation and flexible work arrangements.
- Parental leave top-up.
- Competitive health and dental benefits.
- Annual wellness subsidy.
- On-site chiropractor and registered massage therapist.
- Employee and family assistance program.
- Free digital subscription to globeandmail.com and 40% off other Globe products.
- Education assistance for external training courses.

SUPPORTING YOUR GROWTH:

- We are committed to creating equitable opportunities for all employees, to enable everyone to reach their full potential.
- There are lateral and upward advancement opportunities for rewarding and developing careers.
- We believe in mentorship and collaborative peer-to-peer learning and have both formal and informal programs in place to encourage knowledge-sharing.
- We support continuing education and provide both internal and external opportunities for training and development.

VACCINATION POLICY:
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE

The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected, and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability.

The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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