B2B Product Marketing Leader

4 weeks ago

Toronto, Canada Growthmentor Full time

Overview

Product marketing leader and certified coach in B2B. Location: Toronto, Canada. English from Toronto, Canada.

As a former marketing agency owner, I have extensive experience in enterprise navigation and mentoring entrepreneurs to challenge assumptions and achieve growth. Over a 10-year career in marketing, I have developed enterprise go-to-market strategies and data-driven storytelling. I have held senior roles in communications and content marketing at York University, campaign management at Postmedia Inc., digital marketing at IBM, marketing management at Intuit, and global product marketing and analyst relations at BlueCat Networks. My contributions to experiential product development include leadership on food-delivery drones at IBM and a Disney Star Wars and IBM drone/droid experience that generated brand value and sales pipeline.

Expertise

- Building a team: From enterprise to midmarket (IBM & Intuit), I have helped build and retrain/upskill resources for digital transformation and can advise on what can or cannot be taught with existing resources.
- Content marketing: Publisher experience at Postmedia Inc. and content marketing skills from York University; experience creating content for IBM, Intuit, and BlueCat Networks.
- Go to market strategy: Cross-functional GTM experience with content, product marketing, and demand generation; leadership of marketing teams and collaboration with product/technical teams at BlueCat Networks and IBM; certified product marketing manager with practical tips and templates.
- Product marketing: Experience at BlueCat Networks and engagement with Product Marketing Alliance to share strategies that drive product marketing results.
- Sales enablement: Over $1.5 million in sales methodology training with outcomes in driving sales.
- User research: Collaboration with major analysts (Gartner, IDN, EMA) and mixed primary/secondary research to support business cases and 360-degree insights.
- Toolkit and analytics: 11+ years using tools like Amplitude for SaaS product experimentation and adoption tracking; 12 years with Google Analytics for conversion reviews and SEO work.
- JIRA: 6 years of experience collaborating with product management on roadmaps and tracking stories/epics to align positioning and messaging with GA timelines.
- CRM and communications tools: 12+ years with Mailchimp, SugarCRM, WordPress, and related platforms to drive campaigns, segmentation, and ad delivery.
- IT infrastructure and GTM execution: Led go-to-market for IBM, Intuit QuickBooks, and BlueCat Networks, launching hundreds of products/features for mid-sized and enterprise customers (e.g., Nike, Porsche, Uber, USPS, Bank of America).

Experience highlights

- BlueCat Networks — Lead product marketing globally; DDI management platform serving Fortune 500 and midmarket clients; typical deal sizes from $50,000 to $15 million.
- Inuit — QuickBooks for Accountants & Bookkeepers: Led B2B marketing for QuickBooks Online and Pro-Tax as part of a cloud-first strategy.
- Postmedia Network Inc. — National Campaign Manager, Client Sales Program Delivery: Managed relationships with sales to create strategic programmatic contracts and campaigns.
- York University — Media and Content Technician: Managed a team of 2–5 contractors in media production, led testing/research on educational content delivery software, and developed marketing partnerships for university mentorship with Scotiabank.

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