B2b Marketing Copywriter

3 days ago

Toronto, Canada Dokainish & Company Full time

**B2B Marketing Copywriter - Dokainish & Company**

**Background**

The capital project landscape is impacted with billions of dollars lost from cost overruns. Dokainish & Company stands out with a track record of building award-winning PMOs and lowering cost overages up to 200% on projects in energy, infrastructure, mining, construction, defense, and more. We are the category leaders in project controls and technology consulting. We are ISO 9001:2015 certified, minority owned, and maintain a 97% rate of client retention.

We work diligently and collaboratively with clients to achieve long-lasting and impactful results across their enterprise. Our areas of expertise include, but are not limited to, project controls, systems implementations, project management, quantitative risk analysis, organizational change management, reporting, estimating, scheduling, and asset management for capital projects. We draw upon decades of project experience to deliver customized solutions to our clients’ most complex challenges.

The B2B Marketing Copywriter reports to the Director, Marketing.

**This is a full-time, non-remote position based in Toronto, Ontario, Canada.**

**Responsibilities**:

- Collaborate with cross-functional teams, including Directors, SMEs and team members to gather information and insights for content creation.
- Ensure consistency in brand messaging across all communication channels and materials.
- Conduct research to understand the needs, challenges, and motivations of our target ABM list.
- Refine and maintain buyer personas and tailor messaging to address the specific pain points and goals of different customer segments.
- Optimize copy for search engines to improve online visibility and organic traffic.
- Stay updated on industry trends and keywords to incorporate into content strategy.
- Work closely with the management team, Director, marketing team, et al. to incorporate feedback and continuously improve content effectiveness.
- Collaborate with designers to ensure the visual and textual elements align seamlessly for maximum impact.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- Proven experience as a B2B marketing copywriter, preferably in tech, consulting, finance, IT
- Exceptional written and verbal communication skills.
- Strong understanding of B2B marketing principles and strategies.
- Ability to simplify complex technical concepts for a non-technical audience.
- Proficient in SEO best practices and keyword optimization.
- Familiarity with marketing automation tools and content management systems - we use HubSpot.

We take immense pride in our high performing, collaborative team. We recognize and value the uniqueness of every individual who works at Dokainish & Company, and we aim to harness our strengths into a synergistic team that thrives in an environment of open communication, accountability, trust, and respect.
- Dokainish & Company is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to age, gender, race, colour, religion, sexual orientation, gender identity, national origin, disability, age and veteran status, or any other protected status required by applicable law._
- In accordance with the Ontario Human Rights Code, Accessibility for Ontarians with Disabilities Act, 2005, and Dokainish & Company AODA Policy, accommodation will be provided in all parts of the hiring process. Applicants need to make their needs known in advance._

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