Coordinator, Student Communications

4 weeks ago

Lethbridge, Canada Lethbridgecollege Full time

The Student Communications Coordinator is a key member of the Student Affairs division at Lethbridge Polytechnic. They work with a cross-functional team to create and share communications and build connection with students in meaningful ways as they transition in and through their student experience.

The coordinator works collaboratively with multiple areas and is responsible for implementing a communications plan, and for reviewing student communications and deciding the most impactful ways to share various information. They are knowledgeable in current best practices around creating student engagement through communication and stay up to date with trends moving forward.

This role oversees a comprehensive student communication plan, with the goal of creating connection and engagement with learners which contributes to reaching institutional retention goals. The coordinator utilizes multiple technologies to operationalize the communication plan and is the Customer Relationship Management (CRM) expert within Student Affairs, and creates and analyzes reports to assess campaign success and makes recommendations for future improvements.

Student Communications

- Implements, monitors and updates the annual communication schedule
- Provides feedback and advice on communications written by staff, manages and monitors changes in campaigns
- Recommends strategies to build engagement with incoming and current students through various methods
- Maintains an annual workplan to review and update communications being sent
- Oversees overall engagement structure including communication through email, portal, website, and other. Creates calendar of communication and updates on student and staff portals
- Lead role in maintaining and updating the student portal, as part of a working group
- Monitors usage statistics to provide recommendations for changes
- Sets start and end dates for targeted messaging in the portal
- Recommends and/or updates student portal information
- Co-creates marketing plan to direct learners to portal
- Ensures accuracy of information and associated linked pages

CRM Administrator

- Ensures data accuracy and student lists
- Sends event invites and tracks engagement
- Reviews results of triggered messaging and makes adjustments based on data
- Creates email campaigns that are targeted to specific student groups based on criteria such as demographic information, program, or student stage
- Monitors student engagement with communication including open rates, click throughs, and associated behavior
- Builds and generates regular reports related to communication campaigns and shares with appropriate departments for review and analysis

Additional Tasks

- Participates in various working teams with a diverse group of members of the Lethbridge Polytechnic community
- Provides support to academic programs on an ad hoc basis
- Stays current with trends in student communication

Required Qualifications

- Bachelor’s Degree in related field such as Marketing, Public Relations, Communications (combination of alternative field of study plus related experience may be considered)
- Organized and detail oriented
- Systems thinker

Preferred Qualifications

- Experience with CRM systems
- Basic knowledge of HTML and copywriting is an asset
- Previous experience in a post-secondary work environment

Salary AUPE Class Level 11 Step 1 $31.24 per hour

Working Here

Land Acknowledgement

Located on the traditional lands of the Blackfoot Confederacy, Lethbridge Polytechnic is committed to honouring the land from a place of knowing. We honour the Siksikaitsitapi as both the traditional and current Land Keepers of this area, and we welcome all Indigenous and non-Indigenous peoples who call Blackfoot territory their home to disclose as such when submitting applications.

Posting Number: T24-00403

Open Date: 02/19/2025

Open Until Filled: Yes

Special Instructions to Applicants

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

Required Documents

- Cover Letter
- Resume

Optional Documents

- Letter of Recommendation
- Portfolio

3000 College Drive South, Lethbridge, AB T1K 1L6

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