Director of Student Recruitment

Position Summary

The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.

Key Responsibilities

Proactive Outreach & Relationship Building

- Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
- Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
- Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school’s student population.
- Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
- Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
- To commit the annual admission target and secure the retention of new applications

Recruitment Strategy

- Design and execute a comprehensive admissions strategy aligned with the school’s enrollment objectives.
- Analyze enrollment trends and data to forecast, plan, and drive results.

Admissions Management

- Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
- Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
- Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
- Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making

Marketing & Promotion

- Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns.
- Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants.

Team Leadership & Reporting

- Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team.
- Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance.

Position Requirements

Academic & Experience Requirements

- Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
- Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting

Knowledge & Competency Requirements

- Prior experience in international high school admissions is a mandatory requirement
- Strong sense of business acumen
- Strong knowledge of the Ontario education system and admissions requirements
- Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
- Strong organizational and project management abilities, with a keen attention to detail
- Data-driven mindset with the ability to analyze and interpret enrollment data
- Proficiency in using admissions management systems, databases, and Microsoft Office Suite
- Familiarity with digital marketing tools and social media platforms is an asset
- Occasional overseas business trips are required

Desirable Requirements

- University guidance counselling knowledge
- Knowledge in IB curriculum and A-Level