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Director of Student Recruitment

2 weeks ago

Markham, Ontario, Canada NOIC Academy Full time $80,000 - $120,000 per year

Position Summary

The Director of Student Recruitment & Admissions plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This role requires both strategic planning and proactive outreach — engaging directly with families, educational agents, and marketing initiatives worldwide to promote the school and meet enrollment targets. Occasional overseas travelling would be required.

Key Responsibilities

Proactive Outreach & Relationship Building

  • Actively identify and reach out to prospective students and families through personalized communication, digital channels, and direct engagement.
  • Proactively build and maintain partnerships with education agents, consultants, and feeder schools globally to broaden the school's reach and visibility.
  • Initiate and participate in international student recruitment campaigns and marketing events, both virtual and in-person, to directly increase the school's student population.
  • Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community
  • Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives
  • To commit the annual admission target and secure the retention of new applications

Recruitment Strategy

  • Design and execute a comprehensive admissions strategy aligned with the school's enrollment objectives.
  • Analyze enrollment trends and data to forecast, plan, and drive results.

Admissions Management

  • Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals
  • Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families
  • Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values
  • Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making

Marketing & Promotion

  • Collaborate with the marketing team to produce compelling recruitment content, including videos, brochures, and social media campaigns.
  • Highlight the school's academic programs, extracurricular offerings, and university outcomes to attract high-quality applicants.

Team Leadership & Reporting

  • Lead and mentor the admissions staff, ensuring a high-performing, customer-service-oriented team.
  • Provide regular reporting to school leadership on enrollment trends, pipeline status, and recruitment performance.

Position Requirements

Academic & Experience Requirements

  • Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)
  • Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting

Knowledge & Competency Requirements

  • Prior experience in international high school admissions is a mandatory requirement
  • Strong sense of business acumen
  • Strong knowledge of the Ontario education system and admissions requirements
  • Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders
  • Strong organizational and project management abilities, with a keen attention to detail
  • Data-driven mindset with the ability to analyze and interpret enrollment data
  • Proficiency in using admissions management systems, databases, and Microsoft Office Suite
  • Familiarity with digital marketing tools and social media platforms is an asset
  • Occasional overseas business trips are required

Desirable Requirements

  • University guidance counselling knowledge
  • Knowledge in IB curriculum and A-Level