Sales Business Development
3 weeks ago
On behalf of our client we are seeking a Sales Development Representative, for Data Solutions.
This is a B2B sales professional responsible for prospecting and qualifying leads for our client's data solutions services.
This is a permanent, remote work opportunity.
This role focuses on identifying and engaging with mid-to-large enterprise clients, understanding their business needs related to digital marketing data, and effectively articulating how our clients’ expertise as a premier data consultancy, and a Google Marketing Platform sales partner can address those needs.
The Sales Development Representative will play a crucial role in building the sales pipeline, generating qualified opportunities for the sales team, and contributing to the growth of the data solutions business.
Responsibilities
- Identify and research potential clients within the mid-to-large enterprise segment, using the client’s tools and platforms to build a robust prospect list
- Conduct outbound prospecting activities, including cold calls, emails, and social selling, to generate new leads and qualify interest in data solutions
- Engage with prospects to understand their current digital marketing data challenges, existing technology stack, and business objectives
- Become an expert in the value proposition of data solutions, including digital analytics services, Google Marketing Platform and Google Cloud offerings, and how they align with prospects’ needs
- Schedule qualified meetings and introductions for more senior staff, ensuring a smooth handover of well-researched and engaged prospects
- Maintain accurate and up-to-date records of all prospecting activities and lead qualifications in the CRM system
- Collaborate closely with other business development team members and our Associate Director, Marketing, to optimize lead generation strategies and ensure consistent messaging that aligns with positioning and brand strategy
- Stay informed about industry trends, competitive landscape, and new developments in digital analytics in general, and Google Marketing Platform and Google Cloud in particular
Qualifications Required
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly and persuasively
- 1-3 years of experience in a B2B sales development, lead generation, or similar client-facing role, preferably within the technology or digital marketing sector
- Strong understanding of the sales development lifecycle and best practices for prospecting, qualification, and objection handling
- Demonstrated ability to conduct effective cold outreach (calls, emails, social media) and engage with senior-level decision makers
- Proficiency with CRM software and sales engagement platforms
- Familiarity with digital marketing concepts, digital data and analytics, or cloud technologies
- Highly motivated, results-oriented, and able to work independently as well as collaboratively within a team
- A bachelor’s degree in business, Marketing, or a related field, or equivalent practical experience
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