SEO and Content Marketing Specialist

6 days ago

London, Ontario, Canada Brookstone Windows & Doors Full time
Position Summary

We're looking for an SEO & Content Marketing Specialist to lead our AI-driven content strategy, technical SEO, and conversion optimization efforts. This role will be responsible for developing, managing, and optimizing high-impact content across multiple platforms while ensuring alignment with SEO, CRO, and paid media strategies.

This is an opportunity to be at the forefront of Brookstone's AI-powered marketing evolution, leveraging automation and data-driven decision-making to enhance customer engagement and lead conversion.

Key Responsibilities

1. Advanced SEO & Technical Optimization

- Conduct technical SEO audits and implement fixes for issues related to site structure, page speed, indexing, schema markup, crawlability, and Core Web Vitals.
- Optimize internal linking structures, structured data, and on-page elements (meta tags, headings, alt text, etc.).
- Monitor and enhance site performance, ensuring compliance with the latest Google algorithm updates and AI-driven search trends.
- Develop and execute an advanced keyword strategy, leveraging apps like SEMrush, MarketMuse, and Frase.io for AI-assisted optimization.
- Translate AI-generated analytics into actionable strategies for increasing engagement and reducing friction in the conversion funnel.

2. AI-Driven Content Strategy & Development

- Own the content management and development process, ensuring all website, blog, and marketing content aligns with SEO, brand messaging, and audience intent.
- Utilize AI-powered tools (MarketMuse, Jasper, ChatGPT, Frase.io) to generate and refine high-quality, SEO-optimized content.
- Oversee content calendars, blog strategy, and pillar/cluster content models to drive organic traffic and engagement.
- Develop and manage landing pages, lead magnets, and interactive content that convert visitors into leads.
- Ensure all content is data-driven, integrating AI-powered insights from Google Analytics 4, HubSpot Analytics, and Salesforce Einstein.

Who are you

- 5+ years of experience in SEO, content strategy, and CRO - you are an SEO specialist
- Strong technical SEO skills, including experience with site audits, structured data, page speed optimization, and Core Web Vitals
- Demonstrated experience with AI-driven content creation, optimization, and personalization
- Hands-on, demonstrable, advanced experience with:
- SEO & Content Tools: SEMRush, MarketMuse, Jasper, Frase.io
- Analytics & CRO: Google Analytics 4, HubSpot Analytics, Hotjar, Google Optimize
- Marketing Automation: HubSpot AI, Salesforce Einstein, ChatGPT
- Experience with WordPress, CMS platforms, and on-page SEO best practices
- Strong ability to interpret data, track KPIs, and adjust strategies to maximize performance

What's in it for you:

- Competitive compensation and company-paid benefits - $67,500 per year
- A healthy work-life balance with 3 weeks paid vacation and your birthday off
- Be part of an award-winning, growth-focused company with ample career opportunities
- Learn and grow with ongoing training and development
- Exceptional support from a positive, energized senior management team

Who are we:

- Industry leaders in windows and doors, with a strong reputation for customer service and growth
- We're committed to maintaining a positive workplace (No Jerks), and we embrace change to drive growth and opportunities
- Check out our Google Reviews and see what our customers think of us

Our Core Values:

1. We're Customer Obsessed – Deliver exceptional experiences, every time.
2. LFG - Get 'er Done – We thrive on action and results.
3. NO JERKS – We foster a positive, supportive work environment.
4. Quality Matters - Measure Twice, Cut Once – Precision and quality in everything we do.
5. We Embrace Change for Positive Growth – Adaptability drives our success.
6. HCIH - How Can I Help? – A team-first, customer-first mentality.
7. Think Things Through - to Identify Opportunities – We're strategic, forward-thinkers.

Does this sound like you? Apply now, and I'll review your application personally, my name is Bill —no AI filters here

Location: This role is fully remote but based in Ontario, with occasional on-site meetings across Ontario.

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