Medias Director

2 weeks ago

Toronto, Canada 360.Agency Inc. Full time

The Media Director acts as a digital marketing Subject Matter Expert (SME) with their clients (automotive dealers and dealer groups) by elaborating results-focused strategies and media recommendations. You are responsible for developing the initial media plan and recommendations and must be able to identify and close any upsell opportunities. Finally, you must retain and nurture your active roster of clients. As part of your duties, you will visit clients on a regular basis in order to discuss past results and future initiatives.

This is a travel-intensive position, mostly in the area of Toronto.

Responsibilities

- Meet the Digital Advertising Revenue objectives established for the position
- Retention of existing customers’ advertising budget
- Generating ROI for clients through new campaign initiatives and thorough budget management, while keeping an eye on the quality of the Ad Ops team deliveries

Qualifications

- Knowledge of Google Adword and Analytics (fairly technical, but no certification required)
- Capability and comfort in travel (driving & flying)
- Understanding the basis of SEO (Search Engine Optimization)
- Well organised with a large degree of self-planning
- Customer focus and capable of managing client’s pressure & expectations
- Sales skills
- Sales and/or Customer Relationship Management experience (3 years)
- Experience in Digital Advertising is required

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