Digital Strategist

North York, Canada | Posted on 09/01/2026

We are not just a digital agency; we’re architects of online experiences, innovators in the digital landscape, and partners in our clients’ success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At Tru, we pride ourselves on a holistic approach to digital excellence. We don’t just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our team comprises industry experts, creative minds, and tech‑savvy enthusiasts who collectively bring a wealth of knowledge and expertise to the table. Whether it’s web development, design, digital marketing, or emerging technologies, we’re here to navigate the complexities and deliver solutions that make a lasting impact.

One of the cornerstones of Tru’s success is our unwavering commitment to our clients. We believe in partnerships, not transactions.

Job Description

Location: Hybrid (GTA preferred; must attend in‑person meetings as required) Travel: Occasional client travel and/or conferences Type: Full‑time

We’re hiring a Digital Strategist to lead client‑facing digital strategy across performance, content, UX, and analytics. You’ll translate business goals into measurable plans and roadmaps, collaborate with cross‑functional teams to support execution, and drive ongoing optimization. You’ll be accountable for strategy and outcomes across assigned engagements, partnering closely with senior leaders for alignment and working with onshore and offshore delivery teams to execute. Client work is the primary focus, with secondary contribution to Tru’s internal digital presence (truinc.com + social). This role requires strong prioritization and comfort managing multiple priorities in a fast‑moving environment.

Requirements

- Lead client discovery and digital assessments across web, SEO, content, analytics, and conversion

- Create digital strategies and roadmaps aligned to client goals, seasonal priorities, and channel best practices

- Define KPIs, benchmarks, and measurement frameworks across acquisition, engagement, and conversion

- Translate briefs into actionable plans with clear deliverables, timelines, and expected outcomes

- Collaborate with cross‑functional partners (content, design, development, analytics, paid media) to ensure initiatives are integrated and execution‑ready

Execution Support & Optimization

- Support implementation through clear requirements, briefs, QA, and iteration cycles

- Identify opportunities to improve performance through CRO, UX improvements, content enhancements, and SEO strategy

- Partner with analytics to ensure tracking integrity, clean UTMs, and accurate measurement

Reporting & Insights

- Translate performance data into clear insights and recommendations

- Support regular performance reviews and contribute to quarterly business review narratives for clients and internal leadership

Internal Growth (Secondary)

- Support Tru’s internal website and social growth through strategy, planning, optimization, and reporting

What You’ll Bring

- Strong knowledge of digital strategy development and execution (SEO, content strategy, analytics, and conversion optimization)

- Ability to translate complex data into actionable recommendations and stakeholder‑ready insights

- Strong communication and presentation skills

- Comfort owning projects end‑to‑end and collaborating across cross‑functional teams in a fast‑moving environment

Nice-to-Haves

- Experience supporting paid media strategy or performance optimization

- Familiarity with AI search shifts (SGE/AEO) and modern content workflows

- Experience with GA4, Search Console, Looker Studio, and/or Tag Manager

Success Metrics

- Clear, measurable roadmaps delivered and adopted by client teams

- Performance improvements across SEO/content/conversion metrics

- Strong reporting clarity and stakeholder confidence in strategy and execution

- Scalable strategy frameworks and templates developed for repeatable success

Salary Range: $60k–$75k

At Tru, we put people first We take pride in building a culture that stands out for its courage, entrepreneurial spirit, diversity, and passion for people. We are proud to offer competitive salaries along with a 100% employer‑paid benefits package and a remote work‑from‑home arrangement. At Tru, we believe in creating an environment that is challenging, fun, and rewarding. We have regular team events to enhance our team spirit, including fun live gatherings that bring us together beyond work. At Tru, we are a family, and our embraced values are:

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