Marketing Specialist
6 months ago
Company Introduction: T&T Supermarket Inc. was founded in 1993 with two stores in BC. Since then, it has expanded rapidly and is now Canada’s largest Asian supermarket chain with 33 stores across the country: 14 in BC, 7 in Alberta, 11 in Ontario, and 1 in Quebec. The Company’s continuous expansion is going to bring more new stores in the next couple of years.
The Role: We're looking for a Marketing Specialist in Communication to handle both proactive and reactive interactions with media, influencers, and the public. The primary focus will be on promoting our events, launching new products, and managing corporate communications, and community engagement.
- Major Responsibilities: Work with the internal marketing team to create and execute a communication calendar that elevates corporate branding and promotes business initiatives, while effectively managing all inbound and outbound media inquiries.
- Create high-quality contents, including but not limited to press releases, newsletters, speeches, statements, presentations, video scripts etc. that in line with company’s marketing guide.
- Work with the internal marketing team, cross-department, and external agencies to develop comprehensive marketing campaign plans, encompassing all stages from planning, execution, optimization, to reporting.
- Create media materials and handle document approval and translation processes.
- Run daily media monitoring, including research and analysis of competitor and industry announcements and media coverage.
- Foster relations and liaise with media partners, influencers, associations and partners, handle requests for interviews, industry events, sponsorships, and community engagements.
- Research business, market, and consumer-specific information, and develop a resolution plan for identified issues.
- Manage the Marketing mailbox and various in-bound media requests, assessing each for merits and priority.
- Support the business with Marketing communication plan to promote our calendar events, new product launches, new store openings, and community events.
- Knowledge, Skills and Ability Requirements: 2 - 4 years’ experience in public and media relations and event planning. Post graduate certificate or university degree in Communications/Public Relations is an asset.
- Highly organized, resourceful, and responsive to short-notice needs, with strong attention to detail and well-developed analytical skills.
- Strong writing skills, with an ability to write for different audiences, including external and internal.
- Confident with an ability to manage and prioritize many projects at the same time and collaborate with cross-functional teams.
- Excellent command of English (written and spoken). Proficiency in Chinese (Mandarin/Cantonese) is an asset.
- Ability to work independently, problem solving and strong interpersonal skills.
- A vehicle and a valid driver’s license is needed.
- Existing relationships with key Canadian food, consumer, lifestyle and business media are an asset.
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