Communications and Brand Specialist

4 days ago

Toronto, Canada Eva's Initiatives for Homeless Youth Full time

POSTING #: 2024-21

POSITION TITLE: COMMUNICATIONS AND BRAND SPECIALIST

SALARY RANGE: $60,500 - $70,000

THE OPPORTUNITY

Join one of the Top 10 Canadian Youth Impact Charities of 2022 today Since 2010, Charity Intelligence

has awarded Eva’s with high marks for financial transparency, accountability to donors and cost efficiency.

Learn more about Eva’s Initiatives and the work that we do.

Home - Eva's Initiatives for Homeless Youth (evas.ca)

ROLE OVERVIEW

The Communications and Brand Specialist plays a vital, generalist role at Eva’s. Responsibilities will

include developing and coordinating content across various communication channels, ensuring alignment

with the organization's brand voice and values. With oversight from the Digital Marketing Manager, they

will also help oversee the organization's digital platforms, develop social media content, and conduct

analytics tracking. Additionally, the specialist will contribute to broader internal and external organizational

communication and brand initiatives including public relations, advocacy and research projects.

Reporting to the Senior Director of Communications and Development, the Communications and Brand

Specialist role requires strong technical skills in communications while bringing a strong commitment to

Equity, Diversity, and Inclusion (EDI), creating content that aligns with our Black-centered approach to

supporting youth experiencing homelessness.

RESPONSIBILITIES

Content Development and Storytelling
- Help execute a comprehensive communications strategy through messaging and content

development, including projects like the annual report, web, fundraising campaign materials,
- Help maintain digital platforms including web, intranet, and online giving portals.
- Manage client stories collection process and utilization across the organization.
- Oversee the social media content calendar, including draft social media content and analyzing its

performance, ensuring it is engaging, on brand, and reflective of Eva's values.
- Support with photography and small in-house video projects, capturing visual content to enhance

communication efforts across various platforms.

Public Relations and Brand Support:

- Assist with media inquiries and outreach.
- Draft news releases, media advisories, speaking notes, scripts, etc. to increase brand reach and

visibility in the community.
- Support with government and organizational stakeholder correspondence.
- Identify opportunities to position Eva’s as a thought leader:

- monitor stakeholder activities, events, and reports.

EVA’S | JOB POSTING 2
- draft briefs and summaries.
- lead statistics tracking and research on key issues, including working on Eva’s annual

youth survey.

Equity, Diversity, and Inclusion (EDI) competency:

- Integrate EDI principles into all communications, ensuring that messaging consistently reflects

the organization's commitment to equity, diversity, and inclusion.

communications, promoting equity, diversity, and inclusion.
- Collaborate with the organization's Programs and Services and Equity teams to integrate Eva’s

broader racial equity goals and principles into communications.

Other Competencies:

- Ability to exercise discretion and confidentiality.
- Flexible team player with versatile skills - a highly motivated, active listener.
- Self-sufficient problem-solver with the desire to improve processes.
- Ability to work collaboratively within a team and with diverse stakeholders. Ability to pay

attention to detail, meet deadlines, and project manage multiple projects simultaneously.

Exceptional organizational skills, with the ability to prioritize tasks and meet deadlines.

QUALIFICATIONS
- Bachelor's degree in marketing, communications, or a related field.
- A solid understanding of anti-Black racism, anti-oppression, and social justice principles.
- Minimum 3 years of non-profit experience in communications, public relations or a related field.
- Understanding of digital marketing and social media platforms and analytics.
- Experience with Adobe, Canva, and project management tools (Click Up, Trello, etc.) an asset.
- Commitment to Eva's mission and values, including a dedication to supporting Black youth

experiencing homelessness.
- Certificates in First Aid/CRP and Toronto Shelter Standards (TSS) or willingness to complete.
- Excellent written and verbal communication skills with the ability to tailor communications to

different audiences and stakeholders.
- Awareness of and interest in sector-wide issues connected to youth homelessness, housing, anti racism, and social justice issues.
- Strong collaboration skills, including the ability to manage varying volumes of work and

competing priorities in a fast-paced environment.
- Excellent interpersonal skills with the ability to engage with team members, donors, media, and

other stakeholders confidently and professionally.
- Familiarity with graphic design principles and best practices.

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