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PPC Specialist

1 month ago

Calgary, Canada ABM College Full time

ABM College is one of the leading career training institutions in Alberta and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.

ABM College is currently looking for a highly competent, energetic, and exceptionally motivated
**PPC Specialist (Pay per Click Specialist)**

**Advantages and Perks**:

- We offer a great compensation plan, including a competitive base salary.
- We offer health benefits.
- Free parking for employees
- We offer RRSP matching
- We offer several opportunities in terms of rewards, career advancement, and recognition
- Extremely diverse and welcoming work environment
- Daily breakfast treats and coffee, free lunch along with our weekly Friday Fun events
- Discounted Massage for Employee

***

**Responsibilities**:

- Brainstorming different ideas for paid advertising
- Working with a team of web developers, SEO Specialists, digital and content marketers
- Analyzing and monitoring web analytics and PPC Performance
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Lead keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
- Setup and Manage Google network ads (Display, Search Network, Remarketing, etc.)

**Job Requirements / Skills**:

- Experience with Pay Per Click advertising
- Must have in-depth knowledge of Google AdWords, Bing Ads, YouTube Ads, Facebook Ads, Remarketing Display ads
- Business communication skills, written and verbal
- Hard Working, Detail Oriented, with the Ability to Multitask
- General Hunger for Learning
- Able to Meet Tight Deadlines and Perform Under Pressure
- Innovative and creative, with a concise, precise, and effective approach to problem-solving.

Please send your resume with "PPC Specialist" as Subject heading

**Job Types**: Full-time, Permanent

**Schedule**:

- Monday to Friday, Onsite 9AM-6PM

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