Specialist, Digital Platforms
1 week ago
As one of the most significant purchases we'll ever make, a new home deserves to be the most exciting and enjoyable experience of our life.
While owning a home should be simple and joyful, people's best asset is their least supported and biggest headache.Virtuo's mission is to help new homeowners to quickly and effortlessly begin enjoying their homes and continue enjoying them.
When ownership decisions can be complex and overwhelming, Virtuo is the trusted unbiased guide to help make them faster.As the Demand Generation Specialist , you will support the development and execution of high-impact marketing strategies with a focus on demand generation and performance optimization.
Leveraging both digital and traditional channels, you will work cross-functionally to convert interest into loyalty in a trust and relationship-driven market.
This role requires proactive execution of demand generation initiatives to drive lead generation and customer acquisition. Develop and execute integrated marketing strategies to drive demand and generate large lead volumes to support new customer acquisition targetsBuild, implement, and test demand generating workflows aimed at proactively engaging and converting leads into qualified opportunities
Collaborate with the marketing and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events
Transform buyer data and insights into compelling narratives that resonate with diverse audiences and validate their journey through the sales funnel
Build and scale account-based marketing strategies and develop compelling content aligned with brand messaging and personas
Align content to the buyer's journey and optimize conversion paths on websites and landing pages
Utilize marketing automation and CRM tools to support the generation of a robust marketing pipeline. ABM Pipeline Contribution
Customer Acquisition Cost (CAC)
3+ years' experience in a marketing management role, preferably within a high-growth startup or tech-driven environment
~ Extensive background in both digital and traditional marketing, with a strong understanding of selling SaaS products, and navigating complex ecosystems
~ Highly analytical with the ability to interpret complex data and insights to drive strategic decisions
~ Entrepreneurial mindset with the ability to define processes and test/deploy sustainable growth plans
~ Excellent organizational and time management skills with the ability to execute against OKRs and multiple high-priority projects
~ Experience with Google Analytics, Hubspot, Facebook Ads, LinkedIn Ads, & Segment is considered an asset.
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