Marketing Manager

2 weeks ago

Edmonton, Canada Canadian Blood Services Full time

**Job category**: Communications, marketing and public affairs
**Job posting ID**: 4612

**Employment status**:Regular full-time
**Possible schedule/FTE**:100%

**Classification**:PTS/MGT/IT B
**Salary/Rate of pay**:$87,000-$105,000

**Application deadline**: 2023-06-08

**Somewhere in Canada there’s a life you can save.**

Be part of a dynamic, collaborative and caring organization committed to saving and improving the lives of Canadians. Thousands of Canadians depend on us every day for reliable access to blood, plasma, stem cells and organs and tissues.

**Join Canada’s Lifeline** and make a meaningful difference every day.

**About the role**
Canadian Blood Services is looking for a Regular Full-Time Marketing Manager to join our dynamic Marketing and Partnership Development team. The work of a Marketing Manager is integral to Canadian Blood Services’ role as Canada’s Lifeline.

In this role, you will be responsible for developing Canadian Blood Service’s integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada’s Lifeline. Further, you will be responsible for building, managing and developing a high performing team of marketing professionals.

**Key Responsibilities Include**:
**Planning**:

- Define, socialize and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.
- Manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments.
- Develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention and recognition programs.
- Collaborate and integrate with teams across the organization to deliver on the strategic plan.
- Ensure all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
- Develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.

**Donor Lifecycle Management**:

- Leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs and activities.
- Build and execute targeted campaigns aligned with lifecycle requirements.
- Develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor’s lifecycle to maximize return of investment.

***

**Product Brand and Creative Development**:

- Ensures all activities are aligned with the organization’s overall brand strategy and are executed in a coordinated fashion with other marketing campaigns.
- Manages projects and develops strong collaborative relationships with integrated teams, other external partners.

**Reporting**:

- Evaluate and report on performance and results on an on-going basis.
- Coordinate regular reviews of marketing programs / campaigns and establish a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.

**Continuous Improvement**:

- Seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.
- Follow through on decisions made and holds others accountable when this behaviour is not exhibited.

**People Leadership**:

- Provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities.
- Ensure that employees receive feedback on their performance on a regular basis and provided development opportunities.
- Ensure that resources are utilized appropriately through outcomes analysis and research.

**Perform other related duties as required**:

- Performs work in accordance with the provisions of the Canadian Blood Services’ Corporate Health and Safety Policies and Procedures and ensures that employees are aware of and comply with all the Corporate Health and Safety Policies and Procedures. Ensures ongoing monitoring and reporting of all occupational health and safety issues in the workplace.

**Qualifications**:
**Education, Training and Experience**:

- A university degree in Business Administration or related field.
- Five to seven years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience.
- Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention).
- Experience developi

  • Sales and Marketing Manager

    6 days ago

    Edmonton, Canada Canada Prime Marketing corporation Full time

    Education: Bachelor's degree - Experience: 2 years to less than 3 years **Work setting**: - Various locations - Willing to relocate - Advertising, marketing and public relations agency **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Direct and evaluate establishments and departments that publicize...

  • Marketing Manager

    3 days ago

    Edmonton, Canada Boundary Equipment Co. Ltd Full time

    Job Title: Marketing Manager Company: Boundary Mining Group Location: Edmonton Boundary Mining Group is looking for a dynamic and experienced Marketing Manager to join our team and lead the development and implementation of our marketing strategies. You are: A strategic visionary with a deep-rooted curiosity and desire to learn. You blend analytical...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Hays Full time

    Position Overview The Marketing Manager reports directly to the Vice President of Marketing and serves as the central point of marketing accountability for the entire division, spanning all regions. Responsibilities include overseeing staff, managing budgets, tactical planning, establishing strategic partnerships, and driving service innovation related to...

  • Marketing Manager

    3 weeks ago

    Edmonton, Canada Hays Full time

    Position Overview The Marketing Manager reports directly to the Vice President of Marketing and serves as the central point of marketing accountability for the entire division, spanning all regions. Responsibilities include overseeing staff, managing budgets, tactical planning, establishing strategic partnerships, and driving service innovation related to...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Hays Full time

    Position Overview The Marketing Manager reports directly to the Vice President of Marketing and serves as the central point of marketing accountability for the entire division, spanning all regions. Responsibilities include overseeing staff, managing budgets, tactical planning, establishing strategic partnerships, and driving service innovation related to...

  • Marketing Manager

    6 days ago

    Edmonton, Canada AICRE Commercial Full time

    **POSITION OVERVIEW**: We are seeking a dynamic and results-driven Marketing Manager to join our commercial real estate firm. As the Marketing Manager, you will be responsible for developing and implementing marketing initiatives to promote our properties, our team and drive lead generation. You will collaborate closely with the sales team, industry...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Landridge Homes Ltd Full time

    Landridge homes is a leading home builder based in Edmonton, Alberta, Canada. With over 30 years of combined expertise in the industry, the company has established a a strong reputation for building highend, multi-million dollar homes. Landridge homes has completed multiple projects across Edmonton and surrounding areas, showcasing their commitment to...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Consolidated Gypsum Supply Ltd Full time

    **COMPANY OVERVIEW**: Founded in 1977, Consolidated Gypsum is a building distribution company operating in six (6) locations across Alberta and Saskatchewan. Distributing over 2500 building products to contractors across western Canada, fourty plus years has earned us a solid reputation for keeping in sync with marketplace growth and demands. **PLEASE...

  • Marketing Manager

    3 weeks ago

    Edmonton, Canada Bedrock Homes Full time

    About the Position: Reporting to the Vice President, the Marketing Manager is the leader of the marketing team and responsible for building the Bedrock Homes brand, supporting the sales team, managing the marketing, promotional and advertising activities for Bedrock Homes and affiliated divisions within Carrington Group. What we Offer: Competitive...

  • Assistant Area Sales Manager

    7 days ago

    Edmonton, Canada Aventura marketing Full time

    Do you love to be challenged and express your creativity? Would you like the opportunity to grow with Canada's **Fastest-Growing **Direct Sales company? **Aventura Marketing **is the **44th Fastest-Growing business **in the country **by Globe and Mail**. Aventura fosters an environment of continuous learning, excellence, and diversity. **About the...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Edmonton Global Full time

    Work Term: Permanent - Work Language: English - Hours: 80 hours bi-weekly - Education: Bachelor's degree - Experience: 5 years or more - or equivalent experience **Work setting**: - Urban area - Business - Management **Budgetary responsibility**: - $100,001 - $500,000 **Tasks**: - Develop promotional materials - Manage contracts - Market business...

  • Marketing Manager

    3 days ago

    Edmonton, Canada Edmonton West Animal Hospital Full time

    Responsibilities: - Develop and implement strategic marketing plans and initiatives to drive clinic awareness and generate clientele - Analyze market trends and competitor activities to identify opportunities for growth and improvement - Collaborate with cross-functional teams to develop and launch new products or services - Monitor and analyze website...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada TechZen Full time

    Education: College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years - Experience: 7 months to less than 1 year **Tasks**: - Develop promotional materials - Manage contracts - Market business services - Write and edit press releases, newsletter and communications materials - Assist in product development and direct...

  • Manager, Digital Marketing

    4 weeks ago

    Edmonton, Canada NORQUEST COLLEGE Full time

    **Job Description**: **MANAGER, DIGITAL MARKETING** **MARKETING & COMMUNICATIONS** NorQuesters are difference makers and we’re searching for someone who can lead from where they are, starting small and thinking BIG to provide strategic leadership of NorQuest’s marketing, web, and digital teams to strengthen NorQuest’s brand and enhance learner...

  • Marketing Manager

    7 days ago

    Edmonton, Canada Satt Associates Inc Full time

    Education: Bachelor's degree - Experience: 3 years to less than 5 years **Tasks**: - Train and supervise staff - Develop promotional materials - Hire, train, direct and motivate staff - Manage contracts - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and communications materials - Assist in...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada EKTREHAN & COMPANY LTD Full time

    Education: Bachelor's degree - Experience: 1 year to less than 2 years **Tasks**: - Develop promotional materials - Market business services - Plan and control budget and expenditures - Assist in product development and direct and evaluate the marketing strategies of establishments - Establish distribution networks for products and services, initiate market...

  • Sales and Marketing Manager

    4 days ago

    Edmonton, Canada Westmoreland Mining LLC Full time

    **Company Description**: WestMET Group (WestMET) has been established as an independent company by the 170-year-old Westmoreland Mining Company. Our mission is to evaluate and capture value from what we believe to be the world's largest and highest quality source of humic material (humalite) in Alberta, Canada. Additionally, we operate a state-of-the-art...

  • Marketing Manager

    3 days ago

    Edmonton, Canada Wassef Construction Ltd. Full time

    Education: - Expérience: **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years **Budgetary responsibility**: - $100,001 - $500,000 **Tasks**: - Manage contracts - Market business services - Direct and evaluate establishments and departments that maintain media relations on behalf of...

  • Marketing Manager

    4 weeks ago

    Edmonton, Canada Flame & Barrel (Restaurant + Bar) Full time

    Education: Secondary (high) school graduation certificate - Experience: 1 year to less than 2 years **Tasks**: - Assist in product development and direct and evaluate the marketing strategies of establishments - Direct and evaluate establishments and departments that develop and implement communication strategies and information programs - Direct and...

  • Marketing Manager

    3 days ago

    Edmonton, Canada Sparkle touch inc Full time

    Education: - Expérience: **Education**: - College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years **Budgetary responsibility**: - $100,001 - $500,000 **Tasks**: - Manage contracts - Market business services - Direct and evaluate establishments and departments that develop and implement communication strategies...