Pricing Strategy Analyst

3 weeks ago

Vancouver, Canada Bench Accounting Full time

**What's Bench? Check us out in** Medium, Betakit, Financial Post, our Instagram, and our Life at Bench Blog.
- We acknowledge that Bench headquarters is located on the traditional, ancestral, and unceded territory of the Coast Salish Peoples, including the territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh _(Squamish), and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations._

Businesses need to understand their financial performance, but for many smaller ones, this means a trade-off between managing their books and running their businesses.

Our mission is to help every business owner thrive, by providing financial insight and peace of mind in one seamless platform_._ From creatives to chiropractors, Bench helps thousands of small business owners and entrepreneurs master their financial lives. Because understanding your finances should be three things: simple, effortless, and affordable.

We're growing fast, and we're looking for exceptional people to join us on this incredible journey. Check out our culture guide to learn more about what it's like to work at Bench and read more about our business here

**What's so critical about pricing, promotions, and discounts?**

We are a group of passionate people doing exceptional things to help entrepreneurs achieve financial mastery of their business. One of those things is thinking about how we create value for the entrepreneurs we support with our services and insights. As a scale-up ourselves, our price-to-value also matters deeply because it directly supports our mission - _To deeply care about humans - both the entrepreneurs we serve and the teammates we support at a disruptive and accessible price._ We have ambitious goals to support that mission and know that in order to reach them, we need more exceptional people doing exceptional things with data that help us analyze and capture the value that we generate for clients and ultimately as part of our product-led-growth strategy.

**What will our pricing, promotions, and discount analyst do?**

And that is where you come in As Bench's first dedicated pricing, promotions, and discounting analyst, you will have the opportunity to create and be accountable for what _good_ looks like and act as a trusted advisor across the entire Bench organization, analyzing the effectiveness of promotions and discounts as well as owning and guiding our pricing strategy and updates to highlight the value of Bench. With support from our leadership team, you'll be a trusted advisor to go-to-market functional activities and initiatives for leveraging discounts effectively, running successful promotions, and pricing our offerings to drive the greatest impact on overall revenue performance, both for sales conversion and for churn reduction.

**What's needed in this role?**

To be successful in this role, you've been part of pricing strategy before and responsible for key analysis creating pricing models, market scenarios, testing assumptions, validating outcomes and dependencies. You've also run or been a key contributor to the process and supported analyzing the business outcomes generated by discounting and promotions. You have the ability to look at these three levers as tools and recommend strategies to support the revenue growth at Bench and the value that we want to deliver to our clients. You'll be a key part of expanding the success of the small business community as Bench delivers on our mission supporting financial mastery for entrepreneurs.

**What you'll get up to**:

- Assess data from a variety of sources to gain insights into the effectiveness of our pricing strategy, customer behaviors, and market trends
- Analyze the effectiveness of various discounts and promotions by lead and customer segments to drive business outcomes
- Track customer engagement to develop effective pricing strategies and discounts or promotions for new products and offerings
- Collaborate with sales and marketing teams to develop and implement new discounts, promotions, and pricing strategies
- Present recommendations and communications for improved pricing, more effective discounts, and impactful promotions
- Work closely with our analytics engineering team to create repeatable analysis and infrastructure for frequently leveraged data and reports

**What you'll need**:

- 3 to 5 years of experience as a Pricing Strategist or Revenue Data Analyst, or Junior Data Scientist supporting Product Pricing, Promotion, or Discount strategies in a fast-paced, high-growth SaaS company
- Extensive understanding of financial models, statistics, and experience delivering insights & actions from independent analysis
- Experience using data to design new discount, promotions, and pricing strategies
- Proficiency in SQL and Business Intelligence (BI) software - run queries to surface business insights and work with our analytics engineers on anything more complex
- 1-2 years experience with pricing models, business forecasting, and financial scen

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