Account Director, Influencer Marketing

4 days ago

Montréal, Canada Edelman Full time

EDELMAN - THE WORLD MOVES QUICKLY AND SO DO WE

Allow us to introduce ourselves: we’re Edelman Canada, recognized as one of Canada’s leading communications firms and proud to be recognized as a Great Place to Work® for the last nine years. But we’re not your average PR Agency, in fact, we don’t even define ourselves that way anymore, because we are so much more.

We develop communications strategies that give our clients the confidence to lead, act with certainty, and earn the lasting trust of their stakeholders. We do this by creating powerful ideas and telling magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements.
- Our focus on continuous improvement challenges our people to always think creatively and encourages them to learn from successes as well as from what didn’t work so well. We encourage our employees to get comfortable with being uncomfortable because that’s when the magic often happens. We don’t like “yes” people - we celebrate those who engage in honest discussion and debate. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
- Is this the right place for you? If you like what you’ve read so far there’s a good chance. There is no single type of person at Edelman. We celebrate diversity — of culture, background, experience and thought — and recognize it as a powerful driver of great work. We know we are at our very best when our teams collaborate across not only geographies, practices, and expertise, but also personal points of view.
- In short, we hire people that are smart, passionate and curious, and then give them the independence and mentorship they need to flourish. Think you’ve got the chops? Read on.

***

**Responsibilities**:

- Work directly with our clients and internal stakeholders to develop strategic, thoughtful and creative influencer solutions
- Maintain and develop a high performing and diverse team of influencer marketing experts
- Ensure Edelman Canada’s process for influencer identification, vetting, negotiation, contracting, management and reporting is the most robust and seamless in Canada
- Grow our influencer marketing business through great work, exceptional storytelling skills and through building strong internal and external relationships
- Stay up to date with the latest influencer marketing trends including disclosure requirements and performance best practices
- Coordinate program integration with appropriate specialties including Insight and Analytics, Paid Performance, Creative
- Manage multiple influencer projects (and team members) at a senior level to ensure deadlines are met, reporting is thorough and budgets are continuously met
- Lead development of content and brand overview documents for influencers outlining program creative requirements, communication mandatories and contractual expectations
- Act as a champion and evangelist for the value of thoughtful, rigorous and creative influencer marketing both within the Edelman network and across the marketing industry as a whole
- Embody a leadership style that is built on empathy, innovation, diligence, strategic thinking and collaboration
- Demonstrate a thoughtful and inspiring approach to challenging clients and internal stake holders to ask questions and constantly push for great work

**Basic Qualifications**:

- 7-10 years of relevant experience in Digital, Content or Brand Marketing
- 5-6 years’ experience in social media and community management
- 4-5 years within Influencer specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion and reporting preferred
- Demonstrable and thorough experience with managing a high performing team is a must

**Preferred Qualifications**:

- Experience developing and leading integrated campaign strategies
- Proven ability to lead and manage multiple medium to large-sized projects simultaneously that include digital content development
- Clear understanding of the influencer marketing landscape, importance and role of influencer marketing, best practices
- Demonstrated ability to lead and develop Influencer plans
- Strong research, writing and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
- Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications.

**ACCOMODATIONS**:
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our c

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