Digital Marketing Officer, Fundraising

3 weeks ago

Victoria, Canada Children's Health Foundation of Vancouver Island Full time

**Digital Marketing Officer, Fundraising (Victoria, BC / In-Person)**

**ABOUT US**

Children’s Health Foundation of Vancouver Island (CHFVI) has invested in the health of Island kids for 97 years. Our mission is to ensure all Island families have access to the health care they need, when and where they need it the most. Thanks to the generosity of our donors, we play an active role in addressing the lack of equitable access to health services and supports for children, youth, and families on Vancouver Island and surrounding islands.

The Foundation does this work by reducing financial barriers, increasing navigation supports, and providing culturally safe and supportive “homes away from home”, in an effort to decrease health inequities that disproportionately impact rural and remote regions, children with chronic and complex needs, indigenous families, and low-income families.

We know kids may only be 21% of our Island’s population, but they are 100% of our future. Help us invest in this future and join us as champions for the health of every Island family.

**WHY WORK HERE?**

We are a tight-knit team dedicated to making a difference while having fun. As we continue to grow and expand our programs and services, we are looking for talented and passionate individuals to join our team and help us achieve our mission. The work you do with the Foundation will have a direct and positive impact on children and families in your community. The Foundation believes in providing its employees with a respectful and inspiring workplace and offers competitive salaries, comprehensive extended health and dental benefits, and a pension program. You can be a part of a caring and compassionate team working together to support Island families.
- Children’s Health Foundation's core competencies are communication, interpersonal skills, teamwork, open-mindedness, accountability, confidentiality, creative thinking, and daring._

***

We are seeking a creative and driven Digital Marketing Officer to play a key role in implementing CHFVI’s fund development, marketing, and communications strategies. Reporting to the Marketing and Communications Manager, the Digital Marketing Officer, Fundraising, will be the driving force behind the development and management of digital marketing campaigns, social media strategies, e-newsletters, and website content. With a passion for storytelling and an eye for design, this role will help CHFVI to enhance all facets of the donor experience and to increase awareness of the Foundation’s programs and services. This role will work closely with the team to help develop and implement fundraising and marketing campaigns that inspire and engage our community of supporters.
- This is a full-time, permanent position with evening and weekend work required at times for special events and presentations. Valid Class 5 Driver’s licence and access to a vehicle are required._

**RESPONSIBILITIES**
- Collaborate with Fund Development and Marketing & Comms teams to develop and implement a digital strategy designed to increase brand awareness and lead to donor acquisition.
- Refine and implement digital prospect and donor journeys that result in effective donor engagement and giving strategies.
- Lead, execute, and monitor digital advertising and lead generation campaigns.
- Update and maintain CHFVI website to increase user engagement and ensure it is an effective fundraising platform and digital tool for showcasing our work, direction, and impact.
- Ensure the Foundation’s brand image, reputation, and voice are maintained across all platforms according to the Foundation’s brand and communications guidelines.
- Create social media calendar and lead all social media content creation and engagement with support from the Marketing and Communications Coordinator.
- Work in collaboration with the Fund Development team to integrate, optimize, and monitor the third-party online giving tool and online lead generation system.
- Track and analyze key metrics and ROI of digital marketing initiatives, including the development of monthly reports that include social media and web stats analysis and recommendations.
- Capture and edit video content and ensure video optimization when sharing digitally.
- Plan and deliver the Foundation’s online Annual General Meeting in September with the Marketing & Comms team.
- Manage contractors (agency and service) productively and efficiently.

**QUALIFICATIONS**
- Diploma or degree in marketing and communications or business administration.
- Current specialized training and courses in digital marketing, analytics, CRM, social media, digital advertising, SEO, and project management.
- Minimum three years of related experience in digital marketing; experience in a fundraising environment an asset.
- Demonstrated know-how of effective social media use, engagement, and management, including current experience planning, creating content and writing for social media platfo

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