Web Experience Specialist

1 week ago

Markham, Canada Honda Canada Full time

Job Description:
The Web Content Specialist supports the various business units such as CE and Sales/Advertising to meet their business goals, through the management of all website related activities including website content management/maintenance/enhancements, model page launches, SEO strategies/implementation, GTM Tagging process, DMM sitecore migration, Content Hub management and other major website related enhancement projects such as website personalization.

RESPONSIBILITIES
- Participate in status meetings, including but not limited to daily collaboration meetings, Weekly IT project status meetings, and daily content team status meetings;
- Coordinate with agency on copy/assets/layout, page building for English and French, facilitate business approval;
- Managing/monitoring JIRA tickets and confluence master schedule;
- Manage content sprint release with the ISD team, including deployment planning, re-directs mapping, QA/testing and inform business once the pages goes live;
- Manage SEO activities with vendor Delta Growth, including sprint planning with the agency, work on SEO recommendation for model pages/enhancements; Coordinate with vendors to conduct quarterly audits to measure success and implement fixes to address all critical and high priority SEO issues with ISD;
- Complete Google Analytics annotations on new pages/updated page that have launched into Sitecore, and work close with Cardinal Path to ensure model and content pages are properly tagged including implementation and testing on staging/production;
- Sitecore Updates (as required) - ability to make simple updates to the production site such as FV pages, or web content updates (if needed);
- Execute all upcoming Honda Model Launches, including any pre-sell activities requested by the brand.;
- Support and maintenance of Content Hub Platform for Honda;
- Virtual Showroom (FMC’s) - Honda; Sitecore Personalization Project.

QUALIFICATIONS
- Post-secondary education - bachelor’s degree;
- A minimum of 5+ years in advertising/marketing and digital marketing roles;
- Google Analytics or Google Marketing Platform certification;
- Certificate in marketing and/or digital marketing;
- Project Management experience is an asset;
- Certificate in Scrum Master + Product Owner is an asset;
- Experience in Photoshop, Illustrator is an asset;
- Experience in project management;
- Strong problem solving, multi-tasking and organizational abilities;
- Strong communication and interpersonal skills;
- Solid understanding of workflow processes and systems within a marketing/sales cycle;
- Strategic and creative thinking.;
- Develops and maintains good working relationships and all members of the team, such as Digital Project Manager, Account Manager, Product Owner etc.;
- Develops and maintains good working relationships within Honda North America as well as all other internal and external stakeholders;
- Develop, establish and maintain good working relationship with Honda North America suppliers, partners, consultants, stakeholders and other network contacts.

Honda Canada Inc. is committed to providing accommodation in its recruitment processes to applicants with disabilities, upon request. The accommodation will take into account the applicant’s accessibility needs.

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