Analyste/ Analyste Principal.e, Recherche Marketing

2 weeks ago

Toronto, Canada Habo Studio Full time

Vous êtes passionné.e par les données et le marketing? Vous aimez faire parler les données? Vous êtes à votre meilleur lorsqu’il s’agit de trouver des solutions simples aux problèmes complexes? Vous voulez faire une différence auprès d’entrepreneurs et de hauts dirigeants?

***:
**Afin d’accélérer notre croissance et de mieux soutenir nos clients, nous sommes à la recherche d’un.e Analyste / Analyste principal.e, Recherche marketing. Partie intégrante de l’équipe et de la gestion des mandats, cette personne sera responsable de**:
― participer aux projets de recherche marketing quantitative pour les mandats du studio - élaborer les questionnaires, effectuer la programmation, gérer la collecte de données, analyser les résultats et assurer la gestion de projet;
― participer aux projets de recherche marketing qualitative (entrevues individuelles, groupes de discussion, ethnographie) - élaborer les guides de discussion et d’observation, prendre part aux entrevues et aux groupes de discussion, assurer la prise de notes et formaliser les apprentissages;
― participer à la conduite d’études de marché dans différentes industries et régions géographiques (recherche de données secondaires), incluant des projets d’évaluation de potentiel de marché, d’analyse concurrentielle, d’évaluation des tendances, etc.;
― jouer un rôle clé dans la rédaction et l’élaboration des documents clients;
― participer à la réflexion stratégique sur les mandats du studio en collaboration avec les membres de l’équipe impliqués au sein des projets.

***:
**Pour cela, nous recherchons un.e futur.e. membre de notre équipe**:
― passionné.e des données, des chiffres et du comportement du consommateur, tant dans la recherche et l’analyse que pour l’élaboration des recommandations qui en découlent;
― rigoureux.euse, qui a un esprit analytique ainsi qu’un grand souci du détail;
― joueur.euse d’équipe et qui possède de bonnes compétences interpersonnelles;
― curieux.se de nature, polyvalent.e et agile, avec un grand sens de l’initiative et d’autonomie.

***:
― détient un baccalauréat en marketing ou tout domaine connexe (une maîtrise serait un atout sérieux);
― possède de l’expérience professionnelle en analyse marketing ou en recherche marketing;
― connaît bien SPSS (ou Q Research) et Qualtrics (ou une autre plateforme de sondages);
― connaît les outils et techniques d’analyse statistique et les techniques de recherche qualitative;
― maîtrise la suite O365, particulièrement PowerPoint et Excel;
― a une très bonne capacité de rédaction et de communication, tant en français qu’en anglais.

***:
**Chez Habo, la personnalité des gens avec qui nous travaillons est clé. Si vous vous reconnaissez dans les traits de personnalité suivants, nous devrions bien nous entendre**:
― vise l’excellence;
― autonome et esprit d’initiative;
― créatif.ive;
― passionné.e.

***:
**En contrepartie, voici ce que nous offrons**:
― un programme de rémunération compétitif;
― un nombre de jours de vacances illimité;
― un régime d’assurances collectives;
― un environnement et un cadre de travail flexible;
― une implication directe sur des projets stratégiques à l’international.

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