Marketing Analyst

2 months ago

Toronto, Canada Amex Full time

**You Lead the Way. We’ve Got Your Back.**

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

***This is a 15 Month Fixed-Term Contract Role**

**How will you make an impact in this role?**

In this temporary 15 month fixed term contract, the Analyst, POC Marketing** **role falls within Global Merchant Services (GMS), part of the GMNS Organization, which is the merchant network at American Express that manages the relationships with the millions of merchants around the world that accept American Express Cards. GMS serves as a merchant acquirer, payments processor and marketing partner for merchants of all sizes, including small, regional, national and global businesses.

Global Merchant Services (GMS) Marketing & Analytics is dedicated to bringing buyers and sellers together and transforming how American Express is welcomed. GMS Marketing & Analytics is responsible for partnering with GMS markets to drive profitable growth, accelerate Merchant acceptance and enhance the value of Amex acceptance to Merchants and Card Members at scale. We focus on enhancing our relationships with millions of Merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

As the Analyst, POC Marketing, you will be responsible for the end-to-end project management and marketing execution of key merchant value and perceptions of coverage programs such as merchant agnostic platform programs (example Ecommerce, Shop Small etc) as well as initiatives driving spend activation through external partnerships such as Tourism Boards, Associations, Chamber of Commerce and Business Improvement Areas (BIAs). Attention to detail, flawless execution and strong project management skills will be critical for the role.

**Specific responsibilities include**:

- Influence overall POC strategy, by collaborating with GMNS teams (Client Management, Acquisition, Business Insights, Merchant Value, High-Touch and Partner Marketing) to recommend, implement and measure strategic initiatives to improve Cardmember perception and Merchant activation
- Manage program ideation, eligibility, performance and budget optimization to deliver against business metrics
- Manage agency partners to develop effective and innovative Merchant Value and POC programs
- Partner with external partners such as BIAs across Canada to drive POC, merchant value and spend across multiple channels
- Collaborate and partner with teams across the Enterprise to promote and drive adoption of POC assets
- Influence Central teams and leveraging best practices from other regions

**Minimum Qualifications**
- University Degree or equivalent combination of education and business experience
- Minimum 3 years of experience in progressive development and management of marketing/communication campaigns, including testing strategies, analyzing business opportunities, recommending and implementing actions
- Project management skills - flawless campaign execution with keen attention to details and budget management
- Superior communication and influencing skills, analytical skills will be highly regarded
- Ability to operate productively and independently in a fast-moving, high-energy environment and juggle many priorities at once and manage timelines
- Strong business acumen, management and organizational skills
- Proven ability to build and leverage strong relationships, and take initiative, champion a project from conception through implementation to evaluation
- Demonstrated experience in engaging with external customers, business partners and delivering compelling programs and results

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, an

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