Digital Analyst, Social Media

6 months ago


SaintLaurent, Canada Saputo Inc. Full time

At Saputo, our best comes from our people. We’re a talented and caring team with a longstanding history of excellence. Since our first days delivering cheese on a bicycle, we’ve grown into a leading global dairy processor by staying true to the culture that defines us. Each of our employees is committed to uphold our tradition of care, quality, and passion through food, and together, we foster an environment where we can all make contributions that matter-from our manufacturing plants to our office locations and everywhere in-between.
- Overview of The Role

Reporting to the Director of Digital, you will be working in a fast-paced technical environment. You will be responsible for administering social and ads accounts globally. You will also be responsible for the overall reporting and contributing to the support operations.

How You Will Make Contributions That Matter:
- Responsible for all social and ads accounts administration and centralization.-
- Propose new initiatives and strategy improvements based on statistical analysis and testing. (A/B Testing, Keyword targeting, Google Analytics, etc...)-
- Support the business users in building the strategy for the Saputo Paid social media campaigns for all social media platforms (Facebook, Instagram, LinkedIn, Google, YouTube) with the potential to support other corporate business partners in posting social media ads.-
- Report creation for ads & social media analytics. Create monthly and quarterly reports on the high-level statistics of campaigns, brand growth and performance recaps. Utilize social/ads account analytics, combined with UTM tracking and Google Analytics tools.-
- Provide technical assistance to the business for posting, ads creation and pixel integration.-
- Track and provide insights on the performance of campaigns. (UTM, GA4)-
- Identify key performance indicators (KPI).-
- Overseeing active paid media campaigns and implementing performance enhancements. Social/Ads Vendor management.-
- Stay up to date on current social media trends, changes, challenges, opportunities.- You Are Best Suited for The Role If You Have the Following Qualifications:
- Technical skills:- Mandatory experience with Facebook Meta Business suite, and Google ads administration (user management, account creation, Ads creation, Keyword Targeting, pixel integration.)-
- Knowledge of Google Analytics, Google Tag Manager and All Social Admin Stats dashboards.-
- Report creation capability for organic posts and paid campaigns with PowerPoint, Excel and dashboarding tools (i.e. PowerBI, Looker, etc.)-
- Understanding of key metrics on all social platforms.-
- Experience with optimizing social and ads campaign structures. Providing feedback for strategic adjustments and performance enhancements.Soft skills:- Excellent verbal, written and presentation communication skills-
- Proven work experiences in a team environment-
- Uses innovative approaches and technologies to solve business problems-
- Experience in executing geographically distributed projects and working with diverse workgroup.-
- Strong focus on quality driven by results,-
- Strong customer focus and performance orientation,-
- Detail oriented, analytical and very organized with ability to multitaskAs part of his duties, the incumbent will have to communicate and collaborate in English, both orally and in writing with colleagues or other stakeholders in Quebec as well as in the rest of Canada or in North America.We support and care for our employees and their families by providing:- Competitive salaries-
- A hybrid work environment with the possibility to work from home 2 days a week-
- Advantageous corporate agreements-
- Full range of group insurance benefits-
- Group retirement pension plan with employer contribution-
- Purchase option of company stocks-
- Group RRSP-
- Health and wellness program in the workplace-
- Assistance program for employees and their families-
- Saputo products at a discounted price
Our story began in Canada in 1954, when the Saputo family's hard work and dedication created a thriving dairy business. More than 65 years later, our roots in this country remain strong with our Corporate Headquarters in Montréal. Today, we are a leading cheese manufacturer and fluid milk and cream processor in Canada with well-loved brands, such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Joyya, Milk2Go, Milk2Go Sport, Neilson, Nutrilait, Scotsburn* and Woolwich Goat Dairy. Thanks to our national footprint, we're proud to bring our best to our customers and consumers, and have plenty of opportunities for our employees to grow in their own way. And we do it while also striving to build a healthier future for our people and the communities where we operate, guided by our values and the Saputo Promise.

Join the Saputo Dairy Products Canada team to make your contributions matter every day
- SCOTSBURN is a registered trademark and is used under license by Saputo Dairy Products Canada G.P.


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