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Account Manager
6 days ago
Founded in 2011, Locala is an omnichannel advertising platform that leverages consumer data and insights to help brands effectively plan, activate, and measure national, multi-local, and local media campaigns. Our proprietary technology enables brands to identify high-value audiences and high-potential areas to execute successful media campaigns, all while adhering to the most stringent user privacy standards.
Locala employs over 180 people and serves more than 600 advertisers worldwide. The company operates ten offices globally, including in the United States, Europe, and the Asia-Pacific region. We are looking for motivated and dynamic individuals to join our team
**What You’ll Do**:
**Pre-Sales Responsibilities**:
- Master Locala’s suite of products (Fusio DSP, DTS advertising campaigns, proprietary audiences, etc.) to craft strategic solutions for brands and media agencies based on their goals and challenges.
- Take full ownership of campaign sales initiatives, including:
- Conducting strategic market research and keeping up-to-date with industry trends.
- Coordinating RFP processes and briefing relevant stakeholders.
- Collaborating with sales representatives, traders, and other account managers to identify and develop new digital opportunities driven by consumer needs and emerging trends.
- Oversee projects with the design team at Locala Studio to deliver top-tier creative executions.
- Strategize with the Sales team to uncover untapped opportunities and enhance prospecting efforts.
- Stay informed about the latest innovations in the adtech market.
**Post-Sales Responsibilities**:
- Proactively address customer needs and concerns to foster strong client relationships.
- Develop and present performance reports, benchmarking results against similar campaigns to provide actionable insights.
- Work both independently and collaboratively within a dynamic team environment.
- Cultivate strong relationships with customers by connecting with key business executives and stakeholders.
- Collaborate with trading teams to monitor campaign performance and utilize data-driven results to identify upsell opportunities.
- Respond to client inquiries while identifying potential new business opportunities within the existing customer base.
- Manage projects with the design team to ensure the delivery of outstanding creative outputs.
- Partner with cross-functional internal teams (Data, Marketing, Studio, and Product Services) to enhance the overall customer experience and provide basic technical guidance to clients when needed.
**Your Profile**:
- 1-2 years of experience in a similar position.
- Strong understanding of the media agency landscape.
- Familiarity with digital tracking solutions (e.g., DCM, IAS, MOAT, Nielsen, The Trade Desk, etc.).
- Highly organized with the ability to prioritize and meet deadlines.
- Self-motivated and capable of managing multiple priorities with a strong attention to detail.
- Proficient in analyzing large datasets and translating them into actionable insights.
- Excellent communication skills, both written and verbal.
- Proven client-facing experience with an aptitude for building and maintaining relationships.
- Relationship-driven with the ability to engage partners, start-ups, and executives effectively.
- Comfortable in a start-up environment, adaptable to global challenges, and equipped with a problem-solving and resourceful mindset.
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