Content Operations Manager

3 weeks ago

Ottawa, Canada EDC Full time

**Posting Date**: Apr 29, 2024, 10:01:16 AM

**Primary Location**: Ontario-Ottawa

**Job Type**: Permanent

**Schedule**: Full-time

Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day - for businesses, for Canada and for the people you work with.

Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

**Team & Job Overview**

**Responsibilities**:

- Oversees the day-to-day management of our content operations, ensuring smooth execution of content strategies.
- Maintains the content calendar and ensure deadlines are met.
- Works closely with the Content COE Program Owner to establish each Content Ops Initiative’s business value, communication and internal stakeholder outreach as necessary
- Maintains and communicates EDC’s content lifecycle management framework (for Content COE).
- Participates in the content preparation process (prepares copy decks, image resizing, video editing)
- Ensures the adherence to existing templates and participates in the establishment of new templates
- Participates in content updating and optimization based on best practices, analytics data, CX feedback etc
- Leads in the identification of technology requirements, sourcing and implementation, including training.
- Leads the weekly Content Operations meeting.
- Identifies reporting needs and KPIs, works with Analytics team to build and deploy analytics dashboards, define approach to reporting communication/sharing reports
- Ensures Content COE and content producers have access to training to develop quality content (i.e. SEO training, editorial guidelines, best practices)
- Collaborates on the development of EDC’s Content Tagging approach and leads in the selection and incorporation into EDC’s content development process.

***Screening Criteria**:

- Undergraduate Degree in a related field such as marketing, public relations, communications or journalism.
- Minimum 5 years experience in content operations/production
- Proficiency in content management systems (CMS), Analytics, and project management software.
- Knowledge of marketing principles and practices
- Excellent copywriting skills
- Significant SEO knowledge
- Familiarity with Generative AI tools for content creation and a keen interest in leveraging AI technologies to enhance content marketing operations.

**Assets**:

- Bilingual in both official languages (French and English)
- Experience with Agile methodologies

**Location**:

- Export Development Canada is a hybrid work environment.
- This role may be performed from EDC’s headquarters in Ottawa or our community hubs in Montreal or Toronto

**Salary Range**:

- Marketing Generalist 17: Salaries are based on qualifications and experience and typically range from $81,012- $108,017 plus a performance-based incentive

**EDC's Commitment to Employment Equity**

**How to apply

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