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Midwest Regional Manager, Brand Marketing

1 month ago

Vaughan, Canada Canada's Wonderland Full time

Overview:
Region**:Midwest**

Park Assignment

This position will be located at Canada's Wonderland and will be responsible for the following parks:
Canada's Wonderland

Six Flags Darien Lake

Six Flags Darien Lake Hotel and Camp

**Responsibilities**:

- Support and mentor a team of field marketing professionals, ensuring alignment with Region and Corporate goals.
- Develop marketing briefs and strategic roadmaps to effectively inform key stakeholders about consumer events, pricing promotions, capital programs, and other critical initiatives.
- Execute a regional marketing strategy that aligns with Region objectives, leveraging guest insights and market dynamics for park success.
- Coordinate Park marketing initiatives and advertising with corporate teams and external agencies to ensure consistent, impactful creative across media channels.
- Provide input on regional dynamics, including competition, pricing, and advertising trends, to inform marketing decisions.
- Analyze guest behaviors to tailor campaigns that enhance park experiences, driving engagement and satisfaction.
- Oversee the implementation of marketing initiatives across parks and resorts, ensuring timely and effective execution.
- Ensure brand consistency across all communications and marketing efforts to strengthen park positioning and value.
- Manage regional marketing budgets, ensuring resource allocation maximizes ROI.
- Monitor and analyze campaign performance, using data-driven insights to optimize strategies and drive conversions.
- Cultivate relationships with external partners, including agencies and regional organizations, to expand marketing reach and audience engagement.
- Regularly report on marketing performance, providing insights and recommendations to senior leadership for informed decision-making.

Qualifications:

- Bachelor’s degree in marketing, communications, or a related field.
- 7+ years of experience in marketing, preferably with multi-location or regional management.
- Experience in outdoor entertainment, hospitality, or tourism is a plus.
- Proven ability to manage a team and collaborate across departments.
- Strong understanding of market dynamics, guest insights, and competitive analysis.
- Excellent communication and interpersonal skills, with the ability to influence stakeholders.
- Experience working with external agencies and managing partnerships.
- Proficiency in data-driven decision-making and campaign analysis.
- Ability to manage multiple projects in a fast-paced environment.
- Experience in budget management and financial planning.
- Willingness to travel to park locations and corporate offices as needed.

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