Marketing Coordinator
7 months ago
The Opportunity:
We are in search of a dynamic and well-connected Marketing Coordinator - Latam in the LATAM region to join our SubmitApp Sales team. This is a fantastic opportunity to contribute to our company's success and propel our platform to new heights.
Join Us: What We Look For - Are you passionate about international education and contributing to company growth? If you possess the following attributes, you might be the perfect fit for our team.
Position Overview
Key Responsibilities
Marketing Strategy Development:
- Create and execute marketing plans that complement and boost the sales team's B2C and B2B initiatives.
- Develop marketing materials and strategies to support agent recruitment and engagement for the B2B sector.
Data Analysis and Optimization:
- Analyze the effectiveness of marketing campaigns and adjust strategies based on performance data.
- Work with sales teams to identify successful lead generation channels and optimize marketing efforts for maximum conversion.
Event Participation and Support:
- Engage in planning and executing marketing aspects of student events with schools, workshops, and recruitment events.
- Support sales teams during B2B events, focusing on brand representation and agent network expansion.
*
Cross-functional Collaboration:
- Collaborate closely with the sales team to ensure alignment between marketing campaigns and sales strategies.
- Provide marketing insights to support sales in tailoring communication and follow-up strategies with prospective students and agents.
- Assist in creating compelling content for webinars, information sessions, and training materials for both B2C and B2B audiences.
Feedback Integration and Strategy Improvement:
- Collect and analyze feedback from both potential students and agents to understand their needs and expectations.
- Use this insight to refine marketing approaches, ensuring they are responsive to target audience preferences and trends.
- Market Research and Training:
- Stay updated with the latest trends in student recruitment, digital marketing, and agent management.
- Implement innovative marketing techniques and tools to keep SubmitApp at the forefront of the edtech sector in Latin America.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum of 3 years of marketing experience, preferably in the educational or edtech sector.
- Proven experience in developing marketing strategies for both B2B and B2C segments in Latin America
- Strong understanding of the Latin America market, culture, and consumer/student behavior.
- Excellent communication skills in both Spanish and English. Portuguese is an asset.
- Proficiency in digital marketing tools and platforms.
- Ability to analyze data and metrics to inform marketing decisions.
- Creative thinking and problem-solving skills.
- Strong project management and organizational abilities.
- Experience with a CRM.
**Salary**: $36,000.00-$41,500.00 per year
**Education**:
- Bachelor's Degree (preferred)
Work Location: Remote
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