Marketing Promotional Planner

2 weeks ago

Toronto, Canada CT Corporation Full time

**Help us boldly shape retail in Canada**

Canadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business - and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.

It’s an exciting time in Marketing at Canadian Tire. We are taking our iconic brand to new heights with an exciting marketing program. Join our team and you will be a part of our group selecting innovative and inspirational products for our flyer that our customers will fall in love with and drive CTR (Canadian Tire Retail) sales and profitability. Our CTR flyer is the most read general merchandise flyer in the country and drives over 40% of our total sales volumes.

**What you’ll do**
- Accountable for selecting product offers for the CTR flyer
- Analyzing existing assortment /newly introduced products, merchandising briefs and category strategy to understand any seasonal changes that should be incorporated into content selection decisions
- Decide anchor weeks based on calendar events, competitor activity, IEP’s, destination guide and seasonality
- Select product and price for all promotional items in flyer by analyzing historical sales, price sensitivity, competitor sales while ensuring products adhere to flyer/page theme and adjacencies
- Assimilate detailed financial information to enable you to optimize the seasonal forecast roll-up and identify gaps in POS /margin to determine changes required
- Validating content during flyer production, managing in season late changes, leading weekly and seasonal post-mortems and analyzing sales and competitor information

**Who you are**
- Strong analytical skills with the ability to assimilate detailed financial information, draw conclusions and make recommendations
- Proven deliverer of exceptional results
- Natural influencer and can work with others to drive results
- Strong knowledge of promotional planning principles, techniques and proven approaches and an understanding of Merchandising practices and assortments
- Ability to effectively balance art and science when selecting content
- Evaluate alternatives and recommend solutions
- Passionate about our customers

**What you bring**
- University Degree or College diploma or equivalent combination of education and experience
- 1-3 years of relevant work experience
- Advances Excel Knowledge

LI-SH1
- Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart - these are some of the many reasons why Canadian Tire Corporation is one of _Canada’s Best Managed Companies _. _
- To learn more about this team and the Canadian Tire family of companies follow us on _LinkedIn _. _

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