Customer Education Program Manager

5 days ago

Vancouver, Canada Thinkific Full time

Thinkific is a software platform that gives anyone, anywhere the ability to easily create, market, and sell their own online courses. We believe in impactful and innovative work: our team of 400+ Thinkers is building and expanding an incredible product that empowers creators around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we're building one of the best workplaces in Canadian tech

**Are you looking to create your own education programs and work with world class experts in the e-learning industry?** We're looking for a **Customer Education Program Manager** to join us at Thinkific.

As a Customer Education Program Manager, you'll build and launch in-demand knowledge products (like guides, webinars, videos, courses, etc.) to drive new Thinkific user signups, retain customers, upsell existing customers, and ensure customer success.

You will be responsible for the end-to-end strategy of scaling our accelerator programs to drive customer adoption and retention, project management, production, marketing, and selling the knowledge products we build under the Thinkific Academy brand. Your work will be seen by tens of thousands of people, and be responsible for the success of thousands of new online education businesses

**Your goal will be to build a world-class customer education program that drives customer acquisition and retention. **Here's how you'll accomplish this**:

- Putting your research and analytical skills to use to discover the most in-demand learning topics for online business owners, then review and report on the performance of your programs
- Creating a strategy that serves the demand for these learning topics with at-scale knowledge products (including guides, webinars, and online courses) in alignment with Thinkific's overall marketing and product release schedules
- Designing programs specifically for Thinkific campaigns and product launches, specifically accelerator programs focused on customer acquisition
- Owning knowledge products from end-to-end. You'll project manage production, develop and oversee the launch, and continue to drive promotion for these products

**The person we have in mind likely**:

- Has 5+ years of experience creating, marketing, and selling knowledge products at scale
- Pinpoints in-demand topics for knowledge products via market, customer, and industry research to quickly deliver relevant online learning experiences, driving successful launches and evergreen sales funnels
- Doesn't shy away from the camera, whether that's being in front of it or working behind it. They're probably well-versed in recording webinars and engaging live audiences
- Can report on the results of their work both quantitatively and qualitatively, and continuously improves based on past results and feedback
- Successfully leads and manages projects involving multiple stakeholders (ideally including outsourcing to service providers like video editors, designers, developers)
- Is an excellent communicator and strong storyteller who is compelling while speaking to complex ideas and visions with different audiences.
- Loves to learn and grow. They've found (and keep looking for) ways to level up their skills in this field, whether that's through formal education, gaining professional experience, or maybe even building their own business

**These things would also be nice, but we think you could learn them on the job**:

- Experience owning or working at a business with recurring subscription based pricing like SaaS, membership sites, professional organizations, etc.
- Video scripting, production, and post-production experience
- A knack for creative design or copywriting
- Basic HTML/CSS proficiency

**What you can expect if you join Thinkific**:

- An amazing team of talented, passionate, and kind Thinkers. Together, we've built an amazing culture—we're one of the Best Workplaces in Canada and a Top Small & Medium Employer
- The chance to build, improve, and innovate on a platform that's driving positive impact—we already support 50,000+ active creators in over 165 countries.
- A competitive compensation package. This includes your base salary, equity, and an Employee Share Purchase Plan, on top of some great perks.
- Comprehensive benefits starting on Day 1. We have health, vision, and dental coverage for you and your family, plus $3000 for mental health care and a health or personal spending account.
- A flexible work environment—choose to work from home, at our Vancouver HQ, a co-working space, or anywhere there's wifi for a change of scenery.
- An open vacation policy and flexible work environment. Our team takes a minimum of 4 weeks vacation each year and makes work fit into their lives (not the other way around).
- Career growth. We put an emphasis on your development with our annual Learn and Grow fund, training, mentorship, coaching, and internal promotion opportunities.
- A home office setup. You'll be ready to succeed wit

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