Brand & Community Manager

1 month ago

Toronto, Canada Cardata Full time

At Cardata, our goal is to simplify the administrative and financial burdens experienced by companies with employees on the road. We partner with our customers to find the easiest and most cost-effective solution, using best-in-class technology, to reimburse their employees for using their personal vehicles for work.

**What You'll Be Doing**:

- Create and own Cardata’s social media channel strategy to reach target audiences on platforms including LinkedIn, Facebook, Instagram, Quora, Reddit and others
- Plan, write, execute and optimize social media content to build brand awareness and community for the Cardata brand
- Create and optimize platform-native content such as video, image, text, webinar, podcast and share on relevant channels in a fast-paced cadence
- Leverage internal SME stakeholders to scale content creation in the form of videos, webinars, article and more
- Build distribution plans for paid and organic content to reach audiences and grow the respective communities
- Research online communities and new platforms where our personas are active to expand Cardata’s reach and engagement
- Develop your expertise in Cardata customer profiles to inform content distribution and increase engagement
- Develop relationships with influencers and select audience members to strengthen brand reach and authenticity
- Strategize with broader growth team on themes and relevant content to maximize efforts such as SEO, ABM and SEM campaigns
- Manage all virtual and in-person community building initiatives, such as our marquee trade show event in October, to build the Cardata community
- Occasionally support PR and media projects by writing press releases, working with journalists and developing story ideas

**What You'll Bring**:

- 4-6 years relevant experience
- Proven community management experience including channel strategy, content planning and creation, reporting and managing responses
- Experience in customer segmentation and analysis
- HubSpot, Canva, Adobe skills an asset
- Visual media knowledge with ability to work in video editing software to cut and edit light video content
- Strong influential skills to gain alignment across senior leadership while exercising discretion in confidential matters
- An intellectual mind with positive attitude who can deliver projects and initiatives by prioritizing and multitasking in a fast-paced, start-up environment

**Why you’ll love working at Cardata**:
Cardata provides you with a flexible, autonomous environment that encourages employees to experiment, innovate and learn. As part of our team, you will be surrounded by supportive leaders and caring colleagues who are dedicated to taking on new challenges, focusing on the customer, and working as a team to achieve success. Additionally, you will be provided with:
Opportunity for career progression in a growing company

Competitive salary + bonus

Opportunity to work remotely

Flexible working hours

100% employer paid benefits

Healthcare spending account

Wellness spending account

15 days of vacation + additional time off throughout the year

3 pit-stop days (Cardata's version of mental health days)- If you require accommodations during the recruitment process, please let us know._

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