Marketing - Marketing Technologies Specialist

1 month ago

Ayr, Canada Russell A. Farrow Limited Full time

Farrow, a wholly owned subsidiary of Kuehne+Nagel Group, is headquartered in Windsor, Canada. Farrow brings to the global trade industry over 110 years of expertise in cross-border customs brokerage, import/export trade compliance consulting, and integrated logistics services (international freight forwarding/global supply chain management, warehousing/distribution, and ground transportation). With operating locations across Canada, the United States, and Europe, Farrow manages over 800 employees with 38 offices and warehouses including those of acquired companies D.J. Powers Co. Inc. and Link+ Corporation. Farrow is proud to be a Canada’s Best Managed Companies winner for fourteen consecutive years, achieving Platinum Club status in the most recent eight years - an accomplishment few companies attain.
We are looking for a Dynamic Professional to join our team as a Digital Marketing Specialist
Are you a dynamic, results-driven professional with a passion for Digital Marketing? We are looking for an enthusiastic Digital Marketing Specialist to join Farrow’s Marketing team in driving online engagement and brand growth, enhancing brand visibility, and creating impactful communication campaigns and content - all while working with fun, energetic team members who bring a diverse range of skills to Farrow marketing.
Location
2001 Huron Church Road, Windsor, ON - OR - 109 Earl Thompson Rd, Ayr, ON
Position Summary
As a Digital Marketing Specialist, you'll oversee Farrow’s digital assets, including: the Farrow website (WordPress content administration and SEO/SEM strategic management with Google Analytics/SEO optimization tools and the company intranet.
Key Responsibilities
- Manage company website, including lead on SEO strategy and measurement of performance with SEM tools, analytic reporting, A/B testing
- Manage company intranet (SharePoint) content and communications
- Maintain account administration of Farrow’s Google and Bing listings
- Lead annual customer satisfaction survey through Survey Monkey
- Lead as the digital host for company webinars
- Stay updated on Digital Marketing trends and best practices

Education and Experience
- Post-secondary degree, diploma or certificate in Marketing, Communications, Graphic Design, or Business
- 1-3 years of Digital Marketing experience
- Knowledge of CMS platforms, CRM systems, SEO, and social media management tools
- Experience with website management and analytics
- Experience in UX/UI design principles
- Basic understanding of HTML and CSS is considered a strong asset but not mandatory
- Experience in Adobe Creative Suite is considered a strong asset but not mandatory
- Proficiency in WordPress, Pardot, Microsoft Office, Google Analytics (GA4)
- Strong Microsoft Office skills, in particular Excel, Word, and PowerPoint

Competencies, Working Skills & Attributes
- Digital Marketing fluency with a solid understanding of Digital Marketing best practices
- Demonstrated oral, written and editing skills with the ability to meet deadlines
- Ability to time manage multiple simultaneous concurrent projects in a fast-paced environment
- Proven ability to establish and maintain relationships and work confidently and effectively with individuals from all levels of the organization

Working Conditions, Mental Effort & Physical Requirements
- Hybrid/Office environment with extended computer use
- Must work under deadlines and related stresses in a timely and efficient manner
- Ability to sit for extended periods
- Ability to focus on a computer screen for extended period
- Manual dexterity required to use a desktop computer and peripherals

Join our team in Windsor, ON or Ayr, ON as this role is open to two of our locations.
Farrow is an equal opportunity employer, committed to diversity and inclusion. Accommodations for job applicants with disabilities are available on request.

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