Online Marketing Specialist

3 weeks ago

Toronto, Canada HelloFresh Full time

**S'more about the team**

HelloFresh is seeking an experienced Online Marketing Specialist to help accelerate our growth marketing function. In this role, you will help drive the continued evolution of how HelloFresh Canada acquires customers online. Your work will span a variety of digital marketing channels, including, but not limited to native, paid social, influencers, display/programmatic and paid search.

Reporting to the Online Marketing Manager, you will collaborate with local and global teams to optimize existing channels, and scale up innovation and testing of new programs. You will join a fast-moving growth marketing team function in Toronto and have the chance to work and learn from a multidisciplinary marketing team that spans online, offline, brand, and analytics. This is a tremendous opportunity to join a rapidly growing business with a successful product and a stellar team.

**Lettuce share what this role will be responsible for**
- Oversee a portfolio that includes assisting in budget planning, managing campaigns/agencies, content creation and conversion rate optimization, that spans multiple channels. You will drive initiatives and conversion goals.
- Collaborate with HelloFresh global teams (who are your partners responsible for executing campaigns) to continually optimize channel mix, spend, and tactics. Your role will include balancing local goals and global team resources to deliver the best possible results for Canada.
- Be a data-driven contributor who helps develop and validate tests for efficient customer acquisition
- Actively investigate and identify opportunities to test and incorporate into channel strategy (i.e., optimizing audiences, creative, and landing pages)
- Support the Online Marketing Manager in project and process management
- Help manage critical operations like discount settings, partner box orders, and template creation
- Build relationships with internal cross-functional partners (global counterparts, Brand/PR, CRM, analytics etc.) to facilitate and accelerate programs
- Research, test, and launch new channels and campaign opportunities
- Work alongside analytical thinkers and be comfortable with tracking, analyzing, reporting on, and presenting results
- Own one special project per quarter while balancing our day to day channel activities
- All other duties as assigned

**Sound a-peeling? Here's what we're looking for**
- 2-3 years of experience in digital marketing or growth.
- Experience building growth marketing experience in key channels such as influencer, paid social, paid search, or programmatic.
- You are eager to learn new channels and disciplines. You stay on top of digital marketing trends and new platforms, such as TikTok and Twitch.
- Data-driven and curious/analytical by nature. You are unafraid to roll up your sleeves and do your own analysis alongside other like-minded teammates (Excel, SQL, Tableau, Google Analytics etc.).
- Familiar with conversion rate analyses, optimization and implementation.
- Strong in project and stakeholder management skills.
- Able to articulate challenges and problems and then move swiftly to problem solving.
- A self-starter who takes initiative and has a challenger mentality. You are a driver of change and someone who breaks down barriers.
- Excellent organizational skills; strong written and verbal communication skills to communicate with internal and external stakeholders.
- Intellectual curiosity: you always want to know the “why” and you go beyond the scope of a given assignment to get your answers.
- Move fast individually, but also understand that building good processes can help everyone move faster.
- Bilingual (French) is a plus

**Let’s cut to the cheese, this is why you'll love it here**
- **_Box Discount _**:

- Amazing discounts on 1 box per week 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box
- **_Health & Wellness _**-**_ _**Health & Dental benefits from day 1, a Health Spending Account, and unlimited access to the Headspace app to meet your self-care needs.
- **_Vacation & PTO _**-**_ _**Time off is also an important part of self-care We offer generous vacation and PTO to help you create a good work-life balance.
- **_Family Benefits _**:

- A parental leave top-up program for expectant parents
- **_WFH Allowance _**:

- A one time fund to help you set up or improve your home office
- **_Growth & Development_** - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund
- **_Work Hard & Have Fun_** - From team socials to HQ Wellness Wednesdays, you’ll have plenty of opportunity to experience the fun
- **_Diversity & Inclusion Initiatives _**:

- With impactful ERG’s like HelloChange and Women Empowerment, we are committed to our diversity, equity & inclusion efforts
- **_Food Puns_** - this one is kind of a big dill if you haven’t already noticed. We

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