Marketing Specialist

3 weeks ago

Edmonton, Canada Optima Living Full time

**Let us welcome you home.**

Optima Living operates Independent Living, Assisted Living, Supportive Living, Memory Care and LTC communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision: For every person to feel at home.

This is truly supported by our credo. “Let us welcome you home.” This vision for our residents is also very true for our dedicated team members. When you work with Optima Living you will feel welcomed, supported and motivated.

Are you a marketing enthusiast with a strong ability to excel in a fast-paced environment while effectively managing projects? At Optima Living, we're looking for a Marketing Specialist who embodies these qualities and more. As we operate multiple communities in Alberta and British Columbia, we need a driven and results-oriented individual to lead our marketing efforts. If you're ready to take on the challenge of overseeing go-to-market launches, generating leads, managing strategic initiatives, and maintaining brand consistency, we encourage you to join our dynamic team. Your role will encompass all aspects of digital marketing, and your contributions will be pivotal to our continued success.

**Key Responsibilities**:

- ** Manage go-to-market launches **for multiple communities in Alberta and British Columbia, delivering high-quality messaging and content that communicates their value.
- ** Lead generation and community outreach** efforts, proactively identifying opportunities to enhance our marketing strategy to attract and engage potential residents and the broader community.
- ** Manage and execute on strategic initiatives**, including market and competitor analysis, pricing analysis, and buyer personas and use cases.
- ** Build strategies to** support consistent use of brand standards internally.
- ** Develop and manage a strong relationship** with internal and external stakeholders, fostering partnerships that enhance our marketing and outreach efforts.
- ** Collaborate with our external marketing agency** to ensure deadlines and budgets are met, while also seeking creative ideas to highlight best practices in operating senior living communities and featuring residents in social media, web, and other platforms.
- ** Leverage social media platforms** to raise awareness, drive resident occupancy, and support team member recruitment efforts.
- ** Assist in the planning and implementation** of the annual marketing plan, budget, occupancy KPIs, and leasing objectives.
- ** Maintain accurate data **for reporting purposes and use statistics to evaluate sales and marketing effectiveness.
- ** Prepare marketing and sales reports** to inform decision-making and track progress toward marketing goals.
- ** Other duties as assigned** to support operational requirements.

**Requirements for Success**:

- Bachelor’s degree in marketing is considered an asset.
- 3-5 years of marketing experience, with a demonstrated ability to work effectively in a fast-paced environment.
- Proficiency in using essential tools, including Office 365 (including SharePoint and Teams), Monday, and Sherpa CRM.
- Experience in writing detailed project briefs and campaign plans.
- Strong project management skills, including setting and tracking campaign goals and results.
- Exceptional attention to detail and the ability to follow brand guidelines.
- Outstanding leadership capabilities, with a "results-oriented" purpose.
- Experience in agency and vendor management for content creation (design and copy).
- Ability to thrive independently while managing multiple location brands.
- Excellent communication skills, both written and verbal.
- Commitment to and support for the Vision, Mission, and Values of Optima Living.
- Ability to thrive independently while managing multiple location brands
- Ability to travel to our communities and regional offices up to 25% of the time, please note this is an in office position.

**Conditions of employment**:

- Clear Police Background Check.
- COVID-19 vaccination. Note that this requirement will be waived if you did not receive the vaccination due to any legislated protected human rights grounds.

**Benefits of working with Optima Living**:

- Truly awesome teammates
- Welcoming work environment
- Optima Days
All the usual perks:

- Dental care
- Extended health care
- Life insurance
- RRSP match
- Paid time off
- Employee assistance program
- Vision care

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