Marketing Coordinator

5 days ago

Kitchener, Canada FluidAI Medical Full time

**Company Description**:
FluidAI Medical is creating a paradigm shift in post-operative care, utilizing the plethora of data within the body, to help in the detection of post-operative complications at their onset. Our clinically validated platform sensing technology augments existing wound drains and catheters, providing healthcare providers with a smart monitoring tool that can support earlier detection of deadly complications and enhance the delivery of care.

We are an equal opportunity employer and have a diverse team representation across language, ethnicity, gender and nationality.

**Why join FluidAI Medical?**
- Mission to save lives and improve patient care with technology that’s already deployed on patients in real-world settings.
- Work with a high-performing and cross-functional team that is empowered to grow, learn, and contribute across all levels of the organization.
- Gain exposure across the entire technical stack, from novel sensing technologies and proprietary hardware to mobile/web software and ML algorithms.
- Personal career-focused development and training with access to workshops, coursework, and experienced mentors/consultants.
- Health and wellbeing benefits, including vision, drugs, dental and life insurance.
- Regular offsite activities (COVID-allowing) - past events include rafting, axe-throwing, sports leagues, and the usual BBQ.
- WFH/WFO flexible hybrid model.
- Unlimited vacation and paid parental leave.

**Job Summary**:

- This position is open to remote hires_

**Responsibilities**:
This is a demanding and diverse role that includes a mix of creative work, project coordination and market analysis. The role also includes international travel (upcoming travel may include Japan, US, Germany, UAE).
- Conducting research to analyze competitive landscape, market trends and customer behavior and preparing reports by collecting, summarizing, and analyzing data
- Support the Business Development Manager in establishing and evaluating a marketing strategy and plan by analyzing and assembling sales forecasts, organizing tradeshows and planning promotional presentations
- Maintain a calendar of marketing initiatives including sponsorships, events, webinars, blog posts, press releases, social media, website enhancements, and more.
- Coordinate key conferences/tradeshows and events by identifying, assembling, and organizing requirements, establishing contacts, developing schedules, and managing mailing lists to ensure event success
- Work closely with our business development team and freelances/design agencies to develop ads, sales materials, and marketing collateral including brochures, videos, website, etc.
- Coordinate the development and review of communication materials with appropriate resources
- Execute digital marketing initiatives (E-mail campaigns, SEO, social media posts, website updates, analytics, etc.)
- Support commercial team in lead generation activities, competitive intel collection, and ad hoc content creation
- Manage external agencies, contractors, and vendors to support conferences and events

**Qualifications**:
You are detail-oriented, organized and can work independently in a fast-paced environment. You are not afraid to take the driver's seat, love to learn and can quickly grasp new concepts as they arise during your work. If this sounds like you, we would love to meet you
- Bachelor’s degree
- 2-4 years of relevant experience
- Excellent written and verbal communication skills in English
- Knowledge of traditional and digital marketing, including content marketing, social media marketing, PPC ads
- Strong interpersonal and relationship building skills
- Ability to work very well independently and participate as a key member of a team
- Ability to interact and cope with multiple stakeholders
- Excellent organizational skills
- Meticulous and detail oriented
- Ability to learn new software tools
- Strong organizational skills and ability to multi-task
- Proficiency in the use of Microsoft Office Suite.

**Bonus Qualifications**:

- Experience in medical device or healthcare marketing is an asset

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