Digital Marketing Specialist

2 months ago

Kitchener, Canada Perk Canada Full time

**Who is Tremor International?**
We're a leader in digital video advertising, Tremor International enables quality advertising wherever consumers are viewing digital content. We're made up of a collection of brands - including Tremor Video and Unruly - and we give our partners the tools to find the right audience for their marketing needs in real time, tailoring ads to create an optimal experience for each unique consumer. We're a fast-growing, publicly traded company, committed to developing first-class products for our partners and clients around the world.

**Our Values**
Every member of Tremor International encapsulates the words, "**I C.A.N**." Each day, we strive to be as **I**nnovative, **C**ommitted + **C**ollaborative and **A**uthentic as possible, with **N**o Ego**.**

**What You'll do**:
The Traffic Acquisition team and the Digital Marketing Specialist role at Perk is highly performance based. You will run digital ad campaigns with a hard conversion goal in mind. You will have access to low level data in order to analyze metrics and make decisions regarding the success and viability of each of your campaigns.

Data is at the core of the role and we have access to a LOT of it. If you're comfortable sifting through data, pivoting data, or using data to make decisions, then this is the role for you You'll also get to use your creativity for building compelling ads for your campaigns.

This role is competitive and only the most determined thrive in it. If you welcome a challenge, the upside is rewarded with significant compensation opportunities tied to your individual performance.

**What Will I Bring?**:
**Hard skills you will need for this role**:

- Strong experience conceptualizing, creating, and editing performance advertising campaigns on at least one pay-per-click advertising platform (e.g. Facebook, Google, Taboola, etc.).
- Experience with running online performance marketing campaigns at an ad agency, your own drop shipping company or affiliate marketing business, or similar.
- Experience creating powerful ad image/video media on Canva, or using similar tools.
- Proficiency with Excel, specifically with pivot tables. You will use pivot tables extensively in this role.
- An ability to analyze granular campaign performance data and to make decisions to optimize the campaign (e.g. targeting, budget, bid cap, ad angles, etc.).
- Ability to use keyword research tools (such as Google Keyword Planner, Bing Keyword Planner, SEM Rush, etc.).
- Ability to learn and become masterful with proprietary internal tools; full training is provided. Yes, we have an awesome dev team that builds us cool things
- A love of working with numbers and data.

**Soft skills that will help you achieve success**:

- You are highly results oriented.
- You are capable of working autonomously and keeping yourself motivated.
- You enjoy sharing ideas and brainstorming new ways of doing things.
- You know how to identify a failed attempt and move on from it.
- You are flexible in your working hours; we maintain standard Monday - Friday core business hours, but quite often opportunities or issues arise outside of this window. To thrive in this role you'll need to be able to accommodate and react to these situations. This also allows us to be flexible within the core working hours when performance goals are being met
- You are very comfortable with change.
- You are motivated by uncapped earnings potential.

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