Director, Marketing

2 weeks ago

North Vancouver, Canada Insurance Corporation of British Columbia Full time

**Reference Number**: 723
- **Posted Date**: Feb 5, 2024
- **Employment Type**: Permanent Full Time
- **Hours of Work**: 7.5 hours per day - 5 day week (M-F)
- **Work Arrangement**: Hybrid 8
- **Salary Range**: $167251.50 - $209059.50 Annually
- **Location**:North Vancouver, British Columbia, Canada

**Closing date**: February 17, 2024

**Position Higlights**

Reporting directly to the VP, Customer Experience and Public Affairs (CEPA), the Director, Marketing & Communications is accountable for leading the development and implementation of a cohesive and integrated corporate-wide strategy and approach to brand and external communications. This role is critical in steering and innovatively leading various complex and diverse marketing and communications department dedicated to the day-to-day work of achieving the goals of their strategy.

In this role you’ll be responsible for:

- Designing and overseeing the delivery of an organization wide marketing and communications strategy, ensuring clear understanding and alignment with ICBC business goals and objectives.
- Overseeing effective and consistent marketing and communications to customers and employees that align with ICBC’s brand voice and reflect the values of being collaborative, supportive, straightforward, and knowledgeable.
- Directing ICBC’s internal and external narrative, including ensuring an organizational view to support corporate key messages and guide ICBC’s brand story.
- Developing and directing the short
- and long-term strategic framework, goals and plans of the department.
- Developing ICBC’s brand governance and standards; ensuring the implementation and use of them is consistently followed across the organization.
- Providing recommendations and strategic advice to executive and board on overall brand perception and responsible functions, including media/issues, social media, and marketing and communications.
- Continually seeking new opportunities and ways to enhance and transform marketing and communications functions and processes at ICBC.
- Stewarding ICBC’s story and public dialogue through external communications while managing ICBC’s reputation through strong media relations and issues management.
- Establishing and maintaining relationships with key media and government communications contacts; ensuring integration of proactive media relations with broader campaign.
- Directing the development and delivery of an enhanced digital and social media strategy; ensuring effective measurements are in place to increase ICBC’s presence and use of social and digital media; and ensuring alignment of social and digital content with broader campaigns.
- Developing and directing the implementation and delivery of the employee communications strategy, ensuring the right channels are being used to reach employees effectively.
- Providing strong leadership, coaching and mentoring to a team of dynamic marketing and communications leaders and professionals.
- Collaborative
- Supportive
- Straightforward
- Knowledgeable

**Position Requirements**

To be successful in this role, you will bring the following skills and experience:

- 10-15 years’ experience at a senior level, leading teams with varying functions in a large, complex organization or Crown corporation, with a focus on communications, media relations, marketing, public relations, or related field.
- Expertise in brand and marketing strategy.
- Experience in developing and influencing culture, instilling change, and influencing and providing recommendations on high level business decisions.
- Demonstrated success working closely executive and other leaders across lines of business, influencing, and collaboration in cross-functional teams.
- Excellent communication skills, able to inspire and motivate employees as well as persuade and influence audiences.
- Exceptional understanding of the broader external landscape including public perception, media, government, and employee opinion.
- Demonstrated ability to engage, advocate and influence multiple internal/external stakeholders.
- Skilled people leader who can develop and engage a highly effective team of public affairs professionals.
- Experience working with the Crown and/or in a Crown corporation an asset.

Employing a hybrid working model, this role combines on-site in office work with work from home flexibility.

**About us**:
At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be part of our talented and diverse team as we work together to create an insurance

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