Content Specialist

3 weeks ago

Kamloops, Canada Thompson Rivers University Full time

Application Restrictions- Open to both Internal and external- Job Type- Support Staff (CUPE)- Posting In effect from- 18/1/2023- Closing Application Date- 1/2/2023- Closing date for internal CUPE applicants- 1/2/2023Applications will be reviewed commencing the “closing date for internal CUPE applicants” and may continue until the position is filled.
- Full/Part Time- Full Time- Support Type- Ongoing- Anticipated Start Date- 1/3/2023- Position End Date (If Applicable)-
- Schedule- The hours of work will be Monday to Friday, 7 hours a day, 8:30 am to 4:30 pm- Schedule Description- DUTIESAs part of the TRU's Marketing and Communications team, this position is responsible for creating engaging content that shares the TRU story online, in print and on social media. The Content Specialist will plan, create, edit and publish stories that grow and support our community while ensuring that key strategic messages are consistent and communicated effectively to target audiences. In collaboration with people inside and outside of TRU, the Content Specialist will write, proofread and edit university communications in accordance with institutional standards, timelines and deadlines.

MAJOR DUTIES & RESPONSIBILITIES
- Develop and implement a process for regular content generation and amplification across paid, earned and owned media.
- Tailor content for TRU's target audiences including students, donors, faculty and the media following editorial style and ensuring appropriate tone.
- Develop and maintain content for TRU's website with the aim of informing and engaging the TRU community and potential students.
- Proactively seek out user/reader feedback on their expectations of and/or experience with TRU communications; monitor what is said about TRU online; and generate content ideas for new platforms.
- Shoot and edit photographs designed to accompany stories in the Newsroom, on social media, and other channels as needed.
- Use publishing software (Web Content Management system, Wordpress, Adobe Creative Suite, Hootsuite) to post, share and distribute information.
- Identify threats and opportunities in user-generated content surrounding the brand.
- Optimize content on owned and earned channels through an understanding of how the words chosen impact natural search traffic and rankings.
- Research and keep abreast with trends and advancements in marketing as well as emerging communication technologies.
- Make recommendations around new POV's and thought leadership pieces.
- Provide public relations support including writing, conducting research and generating interest in products and services through media releases and advisories.
- Participate in strategic marketing and promotions planning and events.
- Liaise with other staff and departments to ensure consistent messaging across all TRU communication channels.

REPORTS TO
Communications and Social Media Manager
- QUALIFICATIONSEDUCATION:

- Bachelor's degree in English, journalism, communications, advertising, marketing or a related discipline

EXPERIENCE:

- Four years related experience, including:

- Creative writing
- Public relations
- Editing
- Social media management, high traffic websites or blogs and other online communities

SKILLS, KNOWLEDGE OR ABILITIES RELATED TO THE JOB
- Demonstrated creativity within a digital environment
- Ability to work independently and in a team
- Exceptional writing skills and the ability to efficiently generate content with measureable ROI and value to community audiences (increased web traffic, media queries)
- Understanding of writing for the web, such as the use of keywords, hyperlinks, navigation and brevity, to meet the needs of visitors using tablets or smartphones
- Ability to balance creative needs with metric driven actions
- Excellent web research skills
- Ability to identify problems and opportunities in user-generated content
- Knowledge of search engine optimization, including basic keyword research
- Ability to name and tag posts based on research findings
- Ability to work in a Macintosh and Windows environment; proficient with Microsoft Office products; familiarity with HTML
- Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
- Ability to deal courteously and tactfully with others
- Attention to detail, excellent editorial and exceptional English language skills

WORKING CONDITIONS
- Requires sitting in front of computers for long periods of time
- Ability to lift weights up to 10 kg
- Some off campus travel required.
- The salary for the above position is determined by the Collective Agreement with the Canadian Union of Public Employees, Local 4879, as it presently exists.- Pay Band- CUPE Grade 09 $31.19- Salary rate-
- Location- Kamloops, BC CA (Primary)- # of Hires Needed- 1- Organizational Unit- Thompson Rivers University- Diversity and Inclusion Commitment:

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