Digital Media Specialist

2 weeks ago


Montréal, Canada SourceKnowledge Full time

**SourceKnowledge is seeking to hire a team of digital marketing experts, with a strong understanding of search and social marketing, to join our ad operations team.**

**Remote**

**Full-Time**

**Operations**

**Responsibilities**

**1. Creation, management & optimization of Pay Per Click campaigns on Search & Social to ensure pacing and KPIs are being met**

**2. Keyword research, data analysis, bid and ad adjustments to achieve client goals**

**3. Custom reporting & recommendations based on data analysis: looking at KPIs/ ROAS to meet or exceed client expectations**

**4. Manage client budgets and ensure all client deliverables are met**

**5. Communicate with performance team members and account managers regularly to share knowledge and provide insight on success of campaigns**

**6. Work in tandem with account representatives and manager, as well as the technical team**

**Qualifications**

**2-3 years experience in an agency specializing in PPC and Social campaigns**

**Google AdWords and Analytics Certified**

**Experience with media platforms such as Google, Bing, YouTube, Doubleclick, Facebook, Twitter, Instagram, LinkedIn**

**Able to offer landing page and creative feedback to Account Manager**

**Able to quickly gain an understanding of the client’s CPA goals, conduct keyword research, create snappy copy writing and develop a digital media strategy**

**Experience working with an Account Manager to communicate performance and assist in offering new strategies for the client**

**Able to adjust bidding strategies to manage client CPA targets



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