Digital Media Specialist
2 weeks ago
**SourceKnowledge is seeking to hire a team of digital marketing experts, with a strong understanding of search and social marketing, to join our ad operations team.**
**Remote**
**Full-Time**
**Operations**
**Responsibilities**
**1. Creation, management & optimization of Pay Per Click campaigns on Search & Social to ensure pacing and KPIs are being met**
**2. Keyword research, data analysis, bid and ad adjustments to achieve client goals**
**3. Custom reporting & recommendations based on data analysis: looking at KPIs/ ROAS to meet or exceed client expectations**
**4. Manage client budgets and ensure all client deliverables are met**
**5. Communicate with performance team members and account managers regularly to share knowledge and provide insight on success of campaigns**
**6. Work in tandem with account representatives and manager, as well as the technical team**
**Qualifications**
**2-3 years experience in an agency specializing in PPC and Social campaigns**
**Google AdWords and Analytics Certified**
**Experience with media platforms such as Google, Bing, YouTube, Doubleclick, Facebook, Twitter, Instagram, LinkedIn**
**Able to offer landing page and creative feedback to Account Manager**
**Able to quickly gain an understanding of the client’s CPA goals, conduct keyword research, create snappy copy writing and develop a digital media strategy**
**Experience working with an Account Manager to communicate performance and assist in offering new strategies for the client**
**Able to adjust bidding strategies to manage client CPA targets
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