Communications Advisor

7 months ago

Sherwood Park, Canada Sherwood Park Primary Care Network Full time

The Sherwood Park Primary Care Network is a group of health care professionals and administrative staff who work with you and your Doctor to help you live well. Our caring team provides education and support for managing chronic diseases and mental health concerns, while providing access to specialists and services all within your local community.

We are currently looking for an experienced Communications Advisor to join our team. This position is a great opportunity for individuals with professional writing skills, strong attention to detail and a creative nature. If you have the qualifications listed below, please submit your resume along with a cover letter for consideration.

***

The Communications Advisor is a leadership role reporting to the Executive Director, and plays a vital role in planning, executing, and evaluating communication strategies to achieve organizational goals and enhance awareness of the Sherwood Park - Strathcona County Primary Care Network (SPPCN). The role demands a high degree of independence and autonomy, and involves engaging stakeholders, promoting SPPCN's brand, and effectively communicating key messages about our role, value, initiatives, and programs. The Communications Advisor will lead both internal and external communications, identifying opportunities to elevate SPPCN's profile within the community and among member physicians, staff and stakeholders.

**KEY RESPONSIBILITIES**

Include, but are not limited to the following:
**Communications Planning, Development, Implementation**
- Develop content plans and create engaging content (including writing, editing, graphics, visuals, videos, etc.) for various audiences using SPPCN's communication channels.
- Ensure adherence to and update SPPCN's brand and visual guidelines across all communications, publications, templates, and forms.
- Develop and deliver presentations and materials to support outreach efforts at special events, community group meetings, trade shows and other public-facing initiatives.
- Participate as SPPCN’s representative in PCN working groups, community groups, and collaborate in meetings, campaigns and projects related to our priority initiatives.
- Identify opportunities to enhance SPPCN’s profile in the community, in alignment with SPPCN’s business plan and priorities.
- Create and distribute engaging internal communications, such as e-newsletters, All-Staff meeting presentations, and other internal communication and campaigns.
- Create and update SPPCN and clinic publications (e.g. Annual Report, posters, tear sheets) including planning, interviewing, writing, and liaising with staff and contractors (e.g., graphic designers, photographers).
- Coordinate, create & update digital content, including website content and social media posts.
- Track and provide regular evaluations and analysis of communication efforts, gathering feedback and insights to contribute to future strategies and initiatives.
- Monitor External Communications: Press releases, online reviews, social media content & responses, and identifying trends and emerging issues that may impact SPPCN’s operations.
- Stay updated on emerging communication trends, technologies, and best practices, and provide input for incorporating innovative approaches to optimize SPPCN’s communication effectiveness.
- Assist in the planning, coordination, promotion, and execution of internal and external events for the SPPCN.

**EDUCATION & EXPERIENCE**
- Bachelor's Degree in communications, marketing, public relations, journalism, or a related field.
- Five years of progressively responsible experience in communications or a related field, or a combination of relevant education and work experience.
- Experience developing, implementing and evaluating communication plans and content for a variety of communication channels including social media and digital platforms
- Experience using graphic design software, such as Adobe Suite (Photoshop, Illustrator, InDesign, etc.), Canva
- Experience with Google Analytics, and e-newsletter software, such as Mailchimp preferred
- Excellent computer skills in MS Office Suite and website content management systems required
- Experience coordinating social media accounts, including Facebook, Twitter, YouTube, and LinkedIn, required
- Experience working in healthcare and/or not-for-profit sector an asset

**SKILLS & ABILITIES**
- Strong creative and professional writing, editing, and proofreading skills
- Effective planning and organizational skills, with the ability to prioritize and manage multiple projects at the same time
- A high level of accuracy and attention to detail
- Proficient in research, developing surveys and polls, and summarizing data and findings
- Ability to develop, execute, and evaluate communication plans
- Strong presentation and verbal communication skills; articulate, thoughtful and effective communicator
- Critical thinking skills and the ability to exercise good judgment and problem-so

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