Marketing Automation

3 weeks ago

Brampton, Canada Canon Canada Full time

Canon has been at the forefront of digital imaging solutions for more than 80 years. We’ve established a diverse culture that’s made us a respected and successful industry leader. Canon’s corporate philosophy is Kyosei: all people, regardless of race, religion, or culture, harmoniously living and working together into the future. We have been recognized by Forbes as one of Canada’s best employers for diversity.

Each year, we demonstrate our ongoing commitment to environmental sustainability by participating in programs that support this philosophy and our Environmental Charter. Since 2019, Canon Canada has been named one of Canada’s Greenest Employers, an award that recognizes employers leading the way in creating a culture of environmental awareness

We’ve adopted to the new world of work by introducing multiple workstyles to compliment our philosophy of belonging. We have high expectations of ourselves - and of you. We expect you to contribute from Day 1. We want your career with us to be a journey, and we provide the tools to help you succeed and have a valuable role in Canon’s story.

We offer **comprehensive health and wellness benefits, learning and development opportunities, recognition programs, and other perks**.

Join our team and reap the rewards as we take Canon to the next level

**Marketing Automation (Demand Generation) Analyst**
- Do you understand marketing automation and B2B marketing?
- Are you familiar with Marketo or similar tools?
- Are you good at analyzing and segmenting data?

As the Marketing Automation (Demand Generation) Analyst, you will be reporting to the Manager, Demand Generation & Revenue Operations, and will play a key role in the adoption and growth of B2B marketing automation platform operations and execute various marketing programs within the marketing automation platform.

**Key Responsibilities**:

- Build new user acquisition and lead nurturing programs, optimizing customer journey and keeping Canon top of mind
- Assess marketing technology tools and support the setup and successful integration into the marketing tech stack

**To Succeed, You Will Need**:

- Post-secondary education in Marketing of Business Administration
- Minimum of 1-year related work experience
- Good understanding of data and customer segmentation
- Knowledge of Marketo or similar marketing automation platforms such as Hubspot or Pardot
- Knowledge of Salesforce or similar CRM platforms
- Strong Excel and Google Analytics skills
- Good time and process management skills

**Why Join?**

**HYBRID WORK**

**BENEFITS**
- Comprehensive health coverage plan that includes medical, dental and vision
- Life insurance, disability and wellness programs
- Vacation, Paid Personal Time and Sick days
- Matching RRSP contribution & Profit-Sharing Program
- Tuition Assistance Program for professional continuing education
- Discounts on Canon products, retailers, memberships and more

**EMPLOYEE PERKS**
- Free coffee and snacks
- On-site cafeteria and outdoor patio
- Employee gym and fitness centre
- Employee referral program
- Inspire Program, online peer-to-peer recognition for redeemable points on hundreds of products
- Community involvement
- Employee Appreciation Events

Join our team and reap the rewards as we take Canon to the next level

Since 1973, Canon Canada has been the leading provider of consumer, business, and professional digital imaging innovation. Headquartered in Brampton, Ontario, with additional offices across the country, we are committed to the highest level of customer satisfaction and loyalty and provide 100% Canadian-based service and support for every product we distribute.

To learn more about Canon, visit careers.canon.ca

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