Specialist, Marketing Communications

3 weeks ago

Brossard, Canada Power Factors Full time

**ABOUT POWER FACTORS**

Power Factors develops software that accelerates the global energy transition by empowering all renewable energy stakeholders to collaborate, automate critical workflows, and make the best decisions. Power Factors fights climate change with code.

Power Factors has incorporated its four flagship solutions Drive, Greenbyte, BluePoint, and Unity to build an integrated suite of open and smart apps. These apps are purpose-built for asset management, field service optimization, and performance optimization. Leveraging domain expertise and machine learning-based advanced analytics within these apps, customers can maximize the value of their renewable assets to stay competitive.

Power Factors’ renewable energy software platform is one of the most extensive and widely deployed solutions in the market with nearly 200 GW of wind, solar, hydro, and energy storage assets managed worldwide.

**ABOUT THE ROLE**

The Specialist, Marketing Communications at Power Factors helps to increase brand awareness and loyalty by creating or collaborating with other team members to create marketing materials such as newsletters, brochures, e-books, white papers or promotional videos.

The Specialist, Marketing Communications also will track marketing campaigns once they have launched. Utilizing success metrics such as engagement or conversion rates, they will work with the rest of the marketing team to improve future marketing campaigns.

They also will run marketing and promotional campaigns via various paid and owned channels and will draft and distribute press releases and other articles, which may involve reaching out to media and industry experts.

**WHAT YOU WILL BE DOING**
- Partner with agencies / contractors on strategic communications, tactical communications, and marketing campaigns
- Implement performance metrics and tracking tools to measure success
- Collect, analyze and report on marketing communications KPIs
- Manage press releases — from first draft to full approval and distribution to media outlets
- Act as the organization's representative with the media and at conferences
- Assist with short-term and long-term resource allocation to ensure project timelines are met
- Understand customer pain points; assist in defining solutions and bringing them to life via things like blogs, e-books, social media, website copy, presentations, and product sheets
- Manage social media and advertising campaigns (Google Ads, LinkedIn Campaign Manager, etc.)
- Manage minor website updates — adding blog posts, updating events, editing copy, etc.
- Create brochures, promotional materials, and online ads for upcoming events
- Develop and implement brand management.
- Assist with the implementation and execution of the marketing strategy — including campaigns, events, digital, and print marketing
- Support the achievement of key strategic goals while generating gainful media coverage
- Able to socialize ideas, make recommendations, develop plans and gather consensus to move forward.

**WHAT YOU WILL NEED TO BE SUCCESSFUL**

We believe you enjoy working in a purpose-driven organization and that you thrive in an environment where you need to find creative solutions to challenging problems in a fast-changing context. This also means that you are effective at managing multiple tasks of varying complexities, work well under pressure, and are driven by continuous learning and growth. Specifically, we are looking for someone with the following toolbox:
**Qualifications**:

- 4 plus years of experience with Bachelor's Degree in English, communications, marketing, business, or equivalent required
- Comfortable writing, editing, and distributing communications materials
- Attention to detail
- Strong collaboration and cross-team communication skills
- Experience with HubSpot, LinkedIn Campaign Manager, Google Ads, and Adobe Creative Suite a plus
- Solid critical thinking and leadership skills

We are an agile software development company - big enough to make an impact, but small enough to move quickly and execute in a growing industry, taking advantage of rapidly evolving technologies. We are a collective of bold and ingenious talents driven by results. Our team is made up of hard-working, fun-loving people who are passionate about making the world a better place. We seek fierce and humble people to help us achieve our ambitious plan.

**WHY JOIN US**
- ** A humble cause with a clear purpose** - you will help us fight climate change with every day at work. We aim to be environmentally conscious in all aspects of our operations.
- **Work with passionate experts and top-talents in your field** - we are proud of our highly skilled crowd and the savviness each of us brings to the team.
- **Friendly and uplifting atmosphere** - we believe kindness and respectfulness is core for our culture. A friendly smile or a helping hand is never far away.
- **Flexible hours and workplace **- it is the result that counts, not when o

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