Digital Marketing Specialist, Marketing

2 weeks ago

Brossard QC, Canada Bitfarms Ltd Full time

Bitfarms is a global vertically integrated Bitcoin mining company that operates one of the largest cryptocurrency mining operations in North America. As the only publicly traded pure-play Bitcoin mining company audited by a Big Four audit firm, we are a global operation powered by entrepreneurial leaders and the most novel technology available.
BITF’ on Nasdaq and TSX) operates 11 Bitcoin mining farms using primarily clean, sustainable hydro-electricity drawing on the talents of a diverse team from a wide range of backgrounds and experiences. Our culture of innovation and growth helps Bitfarms maintain its leadership in the tech space.
With two new sites in development and the opportunity for more, our company values forward-minded thinkers who are willing to bring new ideas to the table, while drawing from what’s been tried and true. Group retirement savings with employer contribution
Telemedicine & employee assistance program (EAP)
We are currently looking for a Digital Marketing Specialist to join our team
Reporting to the Vice-president of Marketing & Communications, the Digital Marketing Specialist will support brand awareness campaigns marketing and advertising campaigns and plans as well as manage the implementation of various social and digital marketing programs, working internally and with third-party agencies.
Social media management
Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides in three languages to be posted across all our social media channels.
Incorporate blogs and social media posts in both websites and social media platforms like YouTube, LinkedIn, X, etc.
Plan marketing events to increase Bitfarms message and differentiated benefits either on a stand-alone basis or in concert with industry association events.
Create and maintain an online store.

General administrative:
Develop a comprehensive database of family offices, funds, and institutional investors for follow-up and timely communications.
Develop/create and track corporate metrics that help guide Bitfarm’s IR and marketing effort as the most effective among its peer group.
Manage inquiries on social media and website.

~ Bachelor’s degree in communication, journalism, marketing, or a related field.
~3-5 years of experience uploading content to various content management. systems such as WordPress, Hubspot Joomla, Drupal, Shopify, Wix, XSitePro etc.
~ Video production and editing.
~ Excellent knowledge of digital marketing trends and technologies, including ads, email marketing, social media management, and website optimization.
~ In-depth experience with website analytics tools (e.Familiarity with content management systems (e.g, Wordpress, Hubspot).

2-3 international trips per year, monthly visits to our Quebec sites.
Hybrid/remote possible
Job type: full time

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