Specialist, Email Marketing

2 weeks ago

Whistler, Canada Tourism Whistler Full time

**Department**: Marketing

**Position Status**: Full Time, Year Round

About Tourism Whistler

We are a collaborative team, with a passion for where we are and what we do. We enthusiastically strive to create a positive and fulfilling experience for our team, and we are committed to creating a workplace that requires respect for our people, our partners, and our environment.

If you are passionate about Whistler's unique mountain culture and want to join an innovative and supportive team, we want to hear from you

What We Offer
- Flex schedule, working nine days bi-weekly, offering work-life balance and time to enjoy the beauty of Whistler
- Whistler based, with a hybrid approach that balances in-office and remote work
- Excellent extended health plan for employees and their eligible dependents
- Wellness program to support recreation in Whistler
- Fun, positive, and supportive team environment

Position Summary

Key Responsibilities
- Act as a Tourism Whistler ambassador, living our purpose and vision with passion & energy, achievement and respect
- Proactively monitors and reports on marketing metrics (open rates/click-through/deliverability/etc.) and provides actionable campaign optimization insights based on campaign analysis
- Maintain the consumer database, continually validating data, and integrating new data, analyzing and segmenting data for tailored sends, as well as identifying sales opportunities from the data
- Supports Tourism Whistler’s efforts in privacy compliance and in adherence to protocols around protection of information as it relates to database activities/initiatives - CASL
- Develops campaigns with superior attention to detail, and under tight deadlines in coordination with other departments

Knowledge, Skills & Abilities
- Passion and knowledge of Whistler, mountain resorts, and the tourism industry
- Relevant Marketing degree or diploma
- Strong writing and proofreading skills
- Experience with HTML, Google Analytics, and Photoshop, as well as advanced MS Office skills
- Excellent logical reasoning and analytical skills to effectively assess and communicate metrics
- Ability to perform well in a fast-paced, changing environment
- Experience with Acoustic Marketing Cloud an asset

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