Responsiveads Product Growth Marketing

5 months ago

Vancouver, Canada ResponsiveAds, Inc. Full time

ResponsiveAds is a leader in advanced HTML5 premium ad creatives that are dynamic to any screen, user and context. With the banner dying, existing display ad tech is stuck inside a box that can't adapt quickly enough. ResponsiveAds takes the "responsive" paradigm from web CMS to fluid creative design, ad serving and cross-screen analytics to significantly turbo-charge high-impact display creative.

The Position

**Responsibilities**:

- Create and promote valuable, relevant, and consistent content that attracts and retains a clearly-defined audience.
- Create high-quality, engaging, and relevant content, such as blog posts, articles, videos, infographics, podcasts, and social media updates.
- Test and optimize marketing tactics for customer acquisition (e.g. paid, owned and earned media ) and conversion rate optimization
- Propose and build campaigns to attract prospective customers.
- Conduct competitive analysis, surveys and market research to identify our audience's needs
- Translate ideas to actionable items that deliver business results
- Identify key advertising industry trends and insights.

**Requirements**:
**Qualifications**:

- Previous working experience as a Marketing Growth Hacker for several years
- Passionate about SaaS and the advertising, design, and creative industry
- Great communicator with an ability to clearly articulate the value propositions and develop content
- Hands-on experience with social media and outbound content marketing
- High standards of excellence and attention to detail

Other Plus Qualifications
- Domain expertise in ad tech and/or design platforms
- Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery
- Experience implementing front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team's goals
- A strong network of publishers and interactive agencies
- In-depth knowledge of SEO factors and key algorithm updates
- A frequent speaker and evangelist at marketing events
- Great organizational and planning skills with Gantt charts and tracking tools.

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