Brand Manager, Corporate

3 weeks ago

Toronto, Canada Rogers Communications Full time

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most. We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve.

We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. Come play a key role in building the future of innovation in Canada.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:
We are looking for a passionate, seasoned integrated brand marketer with a track record of success and a desire to grow. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions-oriented. You can prioritize and juggle many tasks at once, while always keeping the consumer front and centre.

We are looking for someone with strong comprehension of mass and targeted/performance-based marketing. You have an aptitude for strategic thinking and delivering insights-driven creative. You are comfortable developing communication briefs, understanding media plans & their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment and support cross functional teams.

This role is responsible for supporting the strategic evolution of our Masterbrand including but not limited to national campaigns, regional and community storytelling, how we engage our employee-base and refining the Rogers brand identity. This will include working across all line of business creative platforms to infuse a consistency and presence of our brand purpose.

**What you will be doing**:

- Lead, develop and execute integrated campaigns. Optimize creative across channels, using marketing analytics to deliver data-driven recommendations
- Work closely with the Rogers roster of agency partners
- Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders
- Work in close partnership with Consumer Insights on ongoing Brand Tracking and ad hoc research to ensure delivery of KPIs as well as generating relevant insights for Campaign development
- Leverage data and insights, to optimize current programs and plan for future initiatives.

**What you have**:

- 5+ years experience, either in-house or at a creative agency, managing large integrated campaigns including but not limited to TV, Digital and CRM.
- University degree, preferably in marketing or communications.
- Excellent attention to detail and organization
- Ability to work collaboratively and cross-functionally in a fast-paced environment
- Strong communication skills - ability to establish relationships and to influence
- Experience translating rich consumer insights into actionable and compelling marketing tactics
- Advanced project management skills to manage multiple high-profile and high-budget projects at once - confident brief writer, deck builder, and budget manager.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 286096

Together, we'll make more possible, and these six shared values guide and define our work:
Our people are at the heart of our success
Our customers come first. They inspire everything we do
We do what’s right, each and every day
We believe in the power of new ideas
We work as one team, with one vision
We give back to our communities and protect our environment

Posting Notes: Corporate

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