Assistant Brand Manager

3 weeks ago

Bolton, Canada MARS Full time

The Assistant Brand Manager / Brand Leader will help develop, plan and execute brand plans on a fast-paced, innovative segment. They will be data-driven and ambitious and will be the strategic hub for a portfolio of brands in the Wet Dog food category, including CESAR®, the market leader in this category. They will be leaders that will drive the preparation, execution and evaluation of the activity plan including Marketing communication, new product launch, digital campaigns and other projects in order to achieve business goals.

**What are we looking for?**
- Bachelor’s degree, preferably in Business.
- 2+ years professional experience in marketing, preference to CPG marketing experience
- Good interpersonal skills and ability work with cross functional teams to drive projects and external agencies.
- Data-driven decision maker, with a passion for insights that drive action. Past experience of working with Nielsen Answers will be valued.
- Advanced user of MS office

**What will be your key responsibilities?**
- Develop and implement activities (Product Innovation/renovation, Communication, Media deployment) that support business goals and brand health.
- Regularly analyze sales and market audit data (Nielsen), consumer research, and other brand metrics to analyze brand health
- Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions
- Develop recommendations to support the existing brand strategy
- To track the budgets of the brand and effectively manage the accountable budget.
- Collaborate with Consumer insights on research projects gathering insights and/or testing new concepts

**What can you expect from Mars?**
- Work with over 130,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.

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