Regional Marketing Specialist

7 months ago

Toronto, Canada Seequent Full time

**The Company**

Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.

Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions - for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

We’re a high growth, people-centric success story.
- Seequent is a Bentley Systems company, working together to build a better future._

**The Role**
The North America region (NAM) of Seequent is a collaborative, enthusiastic team of revenue drivers who work together to deliver results. We are looking for an energetic, data-driven Marketing Specialist with a passion for building community and delivering results. This role is an excellent fit for any Marketing Specialist looking to hone their skills around lead generation, events, and exceptional marketing tactics to drive B2B revenue.

Reporting to the Regional Marketing Manager
- NAM, the Marketing Specialist will be responsible for executing solution-focused marketing events and campaigns and other priority projects. The North America region is made up of four industry segments: Exploration and Mining, Energy, Civil and Environmental; and the Marketing Specialist will be responsible for executing activities across segments. The person in this role needs to be a highly organized multi-tasker, able to execute many priorities simultaneously.

**In this role, you will have the opportunity to**:

- Leverage digital marketing to drive organic and paid-for leads and evaluate effectiveness and costs as it relates to the region.
- Provide analysis of results and tracking in our CRM (SalesForce) to improve our business intelligence and reduce the time to sales.
- Deploy customer-facing events like conferences, webinars, training sessions, case studies, lunch and learns, and coordinate with vendors for production and distribution.
- Execute on the coordination of design and content for key regional marketing assets including video, collateral, content, blog posts.

**In order to be successful in this role, you should have**:

- A marketing or related degree with 3+ years’ experience, or equivalent experience in a similar role.
- A suitable tertiary qualification in marketing discipline or another business-related field would be desired.
- Experience in B2B software or B2B technology company is an advantage.
- Experience working with marketing automation platforms, such as Marketo and CRM software as well as Salesforce is desirable.
- A collaborative self-starter with strong attention to detail, organisational skills and the ability to balance multiple projects and follow established standards and processes.
- The ability to work across a global organisation, spanning different time zones and cultures, with availability to travel as required. Fluency in Spanish is a distinct advantage.
- A willingness to learn and a keen interest and passion for marketing and sales.

***Why you will enjoy working with us..**

You will be joining a highly skilled, highly productive team of technical experts who are passionate about what we do. We are a friendly, intelligent, and supportive bunch and are looking forward to you bringing your expertise to the team. Our wider team is geographically diverse and from multi-disciplines and you will have opportunity to work with colleagues from across the globe.

**Wellbeing** - Health benefits package, generous vacation, fully subsidized subscription to Headspace, regular wellness webinars, and 24/7 EAP access to support employee wellbeing.
**Financial** - Competitive compensation, reviewed regularly, plus the option to join our Employee Stock Purchase Plan* and RRSP savings plan* (*location dependent).
**Learning** - Access to a wealth of training resources through our digital learning platform Degreed, quarterly career conversations with your manager and a culture that believes in promoting from within.
**Connection**:

- Join in on our annual events such as our internal innovation event - Hack Yeah or our annual Lyceum - bringing together industry experts to connect on how the latest capabilities in geoscience software innovation are helping transform our digital landscape.

LI-NP1

**How to apply**

**Inc

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