Marketing Analyst

7 days ago


Regina, Canada SaskEnergy Full time

SaskEnergy is seeking a qualified and motivated individual to join our team The Marketing Analyst develops fundamental plans and programs to improve customers' end-to-end experience when interacting with SaskEnergy. The Marketing Analyst develops and implements innovative, effective, and measurable marketing efforts for the organization with a focus on product management and customer touchpoints. The Marketing Analyst also works cross-departmentally with customer-facing teams and digital self-service mediums to improve the customer experience.

Position Details- Union. This position is permanent full time.

Core Responsibilities
- Research and Conduct Analysis- Collect, analyze, interpret, summarize and report on both qualitative and quantitative data.-
- Provides market research on industry benchmarks and best practices, forecasts, analysis, results, and consumer trends to continually identify opportunities for initiatives.-
- Design survey and research models to fulfill both short
- and long-term customer experience research requirements for internal clients, this is done through a combination of:- selecting the appropriate research methodology;-
- developing the customer research plan;-
- assembling the project team and resources;-
- monitoring the progress of the study;-
- analyzing the collecting customer feedback;-
- interpreting the results of research; and-
- communicating results to internal clients, both in verbal debriefings and in written records.- Project Support- Participate in cross-functional work teams to provide creative solutions and collaborate with internal and/or external stakeholders to plan, develop and implement projects and activities representing customer experience and business improvement.-
- Represent customer experience in projects to identify current and future business needs, industry best practices, opportunities and challenges of the organization or other department(s).-
- Perform a variety of roles within in projects, which includes providing analysis of costs and benefits as inputs to business cases; providing requirements; performing customer journey mapping exercises; change management; and project consultations as required.- Other Duties-
- Develop, organize and deliver presentations, reports and briefings for internal audiences.-
- Provide recommendations and executing operational improvements to methods, systems and procedures that impact SaskEnergy’s customers, employees, and operations.-
- Develop support materials for internal and external use promoting ideal customer experiences.-
- Track budget and processes related expenses and invoices within area of responsibility.- Qualifications- Education-
- Grade 12 or equivalent.-
- University Degree in Business Administration or Commerce with a minimum of four (4) Marketing classes.-
- Pre-Qualifying Skills Assessment.- Experience-
- Three (3) years experience in a business environment, at least one (1) year with an emphasis on marketing related activities.- Application Instructions- For more information on this position, please contact Human Resources at 306-777-9091.- Closing Date
- March 15, 2024
- Pre-Qualifying Skills Assessment tentatively scheduled for March 28 in Regina.
- Hourly Rate Range
- $34.22 (5, 204.86) - $43.49 (6,614.83)
- #LI-POST


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