Affiliate Marketing Specialist

2 weeks ago

Vancouver, Canada JD Sports Canada Full time

JD Sports is a sports-fashion retail company with the incentive to inspire the emerging generation of globally minded consumers through a connection to the universal culture of sport, music and fashion. Established in 1981, the JD Group is a leading global omnichannel retailer of Sports, Fashion, and Outdoor brands. With our retail stores expanding and evolving all throughout Canada, The Group is continuously finding and developing talent that adds to the inclusive and diverse work culture. JD continuously and successfully sets the global standard for retail experience best through the unique delivery of the world’s most authentic brands to the market.

**The Role**:
As the Affiliate Marketing Specialist, you will be responsible for managing our affiliate marketing programs and strategic partnerships. In this new role, you will have the opportunity to make a meaningful impact by forming new partnerships and nurturing existing ones. You will also be responsible for scaling our existing affiliate marketing programs by developing relationships with key affiliate partners and optimizing program performance.

**Responsibilities**:

- Develop and manage affiliate marketing strategy, including identifying key affiliates and onboarding process.
- Collaborate with the marketing teams to develop compelling affiliate marketing materials, including banners, landing pages, and promotional content.
- Research and identify potential new affiliates, evaluating their suitability and negotiating terms.
- Stay up to date with industry trends, affiliate marketing best practices, and new affiliate opportunities.
- Monitor affiliate performance, analyzing data and metrics to identify areas of improvement and optimize conversion rates.
- Manage affiliate program budget, including tracking expenses and ensuring a positive return on investment.
- Conduct competitor analysis to identify new opportunities and strategies to stay ahead in the market.
- Stay informed about changes in regulations and policies related to affiliate marketing, ensuring compliance with legal requirements.
- At least 3 years experience managing and scaling affiliate or influencer programs for e-commerce brands, with a track record of quantifiable success.
- 3+ years experience with Google Analytics
- Experience working with budgets and reporting
- Digital PR and influencer management experience
- Relationships/experience with fashion/retail publications
- Experience working within affiliate networks (Rakuten, CJ, Impact) & creator networks (LTK, ShopStyle, etc.) to optimize influencer commission rates.
- Confident working with large amounts of data and have a data-minded approach to planning your work and analyzing its outcomes
- You are a powerful, effective communicator
- Comfortable reaching out to mass media publications to have each new collection/collaboration featured when relevant

**The Perks**:
To match our culture, focused on creativity, innovation and love for fashion, we offer our employees unique benefits such as product discounts, learning & development allowance, social events, benefits coverage and paid birthday off

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