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Marketing & Sales Specialist

4 months ago

Vancouver, Canada FlyOver Attractions by Pursuit Collection Full time

Overview:
The Marketing & Sales Specialist reports to the Sr. Manager, Marketing & Sales at Flyover in Vancouver and is responsible for supporting the planning, development and execution of marketing and sales activities at Flyover.

Working closely with the Pursuit Marketing and Sales teams and the Flyover in Vancouver operations team, the Marketing & Sales Specialist’s primary responsibility is to support the success of the overall operation by supporting the planning, development and execution of revenue strategies.The Marketing & Sales Specialist role is a generalist role with lots of opportunity to support revenue generating tactics including developing marketing and sales strategies, driving social media content, hosting in-market media, leading content development, supporting the production of marketing assets including on-site signage, sales tools and creative projects and developing industry relationships. Attention to detail and the ability to organize and prioritize tasks is important to be successful in this role along with the ability to foster inter-department collaboration. This role provides a great opportunity for a self-starter who is ready to take on a fun challenge and be a part of a wonderful team.

What is the compensation for this role?:
The wage for this role is $60K CAD and a full breakdown of benefits and perks will be discussed during the interview process.

What will you do in this job?:

- Support the development and execution of Flyover’s annual and seasonal marketing plans and promotions
- Lead the production of marketing assets such as on-site signage, sales tools and small creative projects such as sales collateral, print/digital advertisements, eblasts and website updates, etc.
- Work closely with the project management team to roadmap creative projects and build out briefings
- Support in the development and optimization of Flyover’s regional partner relationships and contracts including affiliates such as hotel partners and sightseeing companies
- Develop marketing plans for B2B audiences including but not limited to school groups, corporate events and other leisure groups
- Support the Pursuit social media and content marketing teams by collecting content in the form of photo, video, and live video, as well as identify new content opportunities and channel management
- Oversee the planning, management and execution of media itineraries, FAM trips, influencer campaigns, and broadcast productions. This includes hosting in-market media; bloggers and influencers; and travel agents as required.
- Coordinate complimentary visits for contest winners, media and sales FAMs and VIP guests
- Generate ideas and lead partnership development that support the growth of seasonal features, events and ancillary revenue stream initiatives
- Update minor onsite signage requests in InDesign and Photoshop
- Compile performance reports and work with the Sr. Manager, Marketing & Sales to turn data into actionable insights
- Assistance with planning and managing operating budgets

This list describes a lot of what a Marketing & Sales Specialist does, but no job description can anticipate every single issue or project that could come up. Pursuit and Flyover might need to reduce, add or change job tasks from time to time.

What skills and experience do you need for this job?:

- 3+ years of experience in a marketing or communications role. Preferably in hospitality, restaurants, theatres, hotels, theme parks or resort environments
- Bachelor’s degree or diploma in marketing, communications, advertising, public relations, or journalism preferred
- Excellent understanding of social media best practices and platforms and enterprise social media tools, such as Sprout Social and Hootsuite
- Ability to work independently with the support of the larger marketing team, to execute strategies as well as administrative tasks
- Strong interpersonal skills are essential including inter-department collaboration, relationship management and conflict management
- Experience leading projects from conception to implementation and evaluation.
- Proficiency in computer skills required, including MS Office, Adobe CS suite, digital marketing, Sharepoint and Asana
- Resourceful, adaptable, resilient, and having a strong sense of self-awareness
- Ability to organize and prioritize multiple tasks in a fast-paced environment
- This role requires legal ability to work in Vancouver
- This role may require occasional travel

To handle this job successfully, any person hired has to be able to perform each task well. Flyover in Vancouver will make any reasonable accommodation possible to help a person with disabilities to perform their job. This job is based in Vancouver, BC with Pursuit’s Flyover in Vancouver team. Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, age, disability, vetera