Social and Performance Media Manager

2 weeks ago

Surrey, Canada Coast Capital Savings Full time

As a member-owned cooperative, we’re helping our members with their real goals and real challenges so they can live the real life they want. It’s what we’ve been doing for over 80 years, and it’s why today we stand almost 600,000 members strong. Plus, we invest 10% of our budgeted profits back into our community - almost $90 million since 2000 alone - because when our members do well, we believe our communities should do well too.

Social and Performance Media Manager

**Location**: Help Headquarters**Job Type**: Full Time**myWork Options**: In-person, Remote, Hybrid**What’s the job?**
As a Social and Performance Media Manager, you are responsible for driving new member acquisition through the effective development, implementation and management of performance digital marketing strategies. You are a thought leader for the organization, identifying and tracking industry trends across digital marketing channels. Supported by the Senior Manager, Deposits & Payments, you will lead creative content and asset development in all digital channels and manages the end-to-end program. Also, you will draw on an understanding of user experience best practices, targeting techniques, SEO/SEM, online advertising and analytics/measurement required to maximize marketing results and conversion opportunities.**What you’ll get to do**:

- Identify, develop and implement paid digital marketing strategies that drive traffic and conversions, including social advertising, display advertising, native advertising, search engine marketing, sponsored content partnerships, affiliate marketing and influencer marketing.
- Write creative briefs for paid digital campaigns and lead briefings to our external agencies as well as internal studio and website team
- Manage campaign work backs, creative reviews and cross-functional approvals to deliver campaigns on time and accurately
- Proactively monitor and report campaign performance to optimize paid digital marketing efforts and adjust as required for success
- Develop and implement workflow processes to meet objectives
- Monitor and reconcile the performance marketing budget
- Track and share knowledge of digital marketing strategies, innovation, industry best practices and trends to identify improvement opportunities
- Actively partner with other areas of Marketing, Product, Strategy and Operations to ensure timely execution and brand consistency of campaigns, member communications and promotional activities

**Who are we looking for?**
- Bachelor or Diploma in Digital Marketing, Marketing or a related discipline
- 4 - 6 years of Business experience with emphasis on paid digital/social program management for strong brands
- Expert knowledge of the newest digital marketing media and trends, analytics and monitoring technology
- Interest/passion for digital technology and social media, with a clear understanding of current practices, ecosystems and trends
- Experience creating and launching multi-platform campaigns (web, social, mobile)
- Proven ability to partner, communicate and manage/navigate through multiple marketing disciplines and varying organizational groups
- Experience within marketing, design/brand or similar field
- Proven experience driving leads, sales and other key web metrics through the digital channel while deploying strategies to improve overall site traffic
- Experience in the financial sector or similar industry
- Highly organized, self-motivated, adept at managing change and priorities with an ability to work under tight deadlines
- Strong project management skills
- Strong interpersonal skills
- Strong organizational ability with attention to detail
- Excellent problem-solving and decision-making ability
- Excellent ability to work in a highly collaborative, team environment
- Strong written and oral communication, including large-group presentations

**Equity, Diversity & Inclusion at Coast Capital**-
Why join Coast Capital?

**Purpose is our North Star.**

We look at everything through our purpose. It informs the advice we provide our members, the experiences and products we create, and the programs we build to support our employees and communities.

**Committed to inclusion and engagement.** We have an ongoing focus on equity, diversity, and inclusion and routinely track how we’re doing, and what we need to do to keep improving. We foster a culture where everyone can feel safe to be who they really are and thrive.

**A career that grows with you.** We believe in developing our people and promoting from within. Many employees have spent decades, and sometimes their entire careers, with Coast Capital and have progressed from the frontlines to senior leadership.

**Work where you’re most effective.** In 2020 the world changed, and that includes how we work. In response to COVID-19 we launched myWork, which gives employees flexibility in where they work based on the nature of their role.

**Benefits that flex to the needs of you and your family.** We of

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